Advertising
A Cultural Economy
1st Edition
Published on 18. February 2004
224 pages
978-1-4129-3289-9 (ISBN)
Description
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.
Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.
Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.
Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.
More details
Series
Edition
First Edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Sage Publications Ltd (Digital)
Target group
College/higher education
Professional and scholarly
ISBN-13
978-1-4129-3289-9 (9781412932899)
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Schweitzer Classification
Other editions
Additional editions
Book
02/2004
1st Edition
SAGE Publications Inc
€221.10
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Book
02/2004
1st Edition
SAGE Publications Inc
€111.50
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Person
Content
Introduction
The Quaint Device of Advertising
Colonising of the Real
The Persuasive Subject of Advertising
The Hybridisation of Culture and Economy
The Uses of History
Pervasive Institutions and Constituent Practices
Persuasive Products
Conclusion
Devices and Desires
The Quaint Device of Advertising
Colonising of the Real
The Persuasive Subject of Advertising
The Hybridisation of Culture and Economy
The Uses of History
Pervasive Institutions and Constituent Practices
Persuasive Products
Conclusion
Devices and Desires
