Managing Customers
1st Edition
Published on 31. March 2011
30 pages
978-1-84621-062-4 (ISBN)
Description
Today's companies must attract customers with strong customer value propositions, keep them by delivering superior value and manage the company/customer interface. This ebook shows that customer relationship-building is not a destination, but a journey.
More details
Series
Language
English
Place of publication
Cork
Ireland
Target group
Professional and scholarly
ISBN-13
978-1-84621-062-4 (9781846210624)
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Schweitzer Classification
