Conversations with Green Gurus
The Collective Wisdom of Environmental Movers and Shakers
Published on 15. November 2010
326 pages
978-0-470-74690-5 (ISBN)
Description
The collected wisdom of some of the world's most influentialenvironmental movers and shakers is brought together in this onebook. The chosen gurus consists both of "thinkers"- those who have set the agenda, and of "doers"- those business people who made the green cause theirmission long before it became so prominent.
The book covers a broad range of environmental issues as theyapply to business, including the economic viability of choosinggreen routes. Interviewees include energy guru Amory Lovins, formerFriends of the Earth Vice Chair Tony Juniper, diplomat Sir CrispinTickell and business leader Ray Anderson, among others. The cuttingedge thinking of the book's contributors provides businesseswith the information they need when considering how to change in agreen direction. The end result is an illuminating insight intoboth general views on sustainability as well as good and badbusiness decisions made in the search for sustainability.
The full list of green gurus include:
Ray Anderson, founder and chairman of Interface Inc, oneof TIME Magazine's 'Heroes of theEnvironment'
James Cameron, founder of Executive Director andVice-Chairman of Climate Change Capital (CCC)
Paul Dickinson, CEO of the Carbon Disclosure Project
John Elkington, founding partner and director of Volans,co-founder of SustainAbility, world authority of sustainabledevelopment, author of The Green Consumer Guide
John Grant, author of The Green MarketingManifesto, frequent conference speaker and prolific blogger
Denis Hayes, President and CEO of The Bullitt Foundation,Chair of the International Earth Day Network
Gary Hirshberg, President and Chief Executive Officer ofStonyfield Farm, the world's largest producer of organic yogurt
Tony Juniper, former Executive Director of Friends of theEarth (FoE), environmental campaigner, author and commentator
Professor Sir David King, Director of the Smith School ofEnterprise and the Environment at the University of Oxford
Amory B. Lovins, environmentalist, Chairman and ChiefScientist of Rocky Mountain Institute
Professor Wangari Maathai, environmental and politicalactivist, Nobel Peace Prize Winner
Ricardo Navarro, founder and director of the SalvadoranCentre for Appropriate Technology (CESTA), winner of theprestigious Goldman prize
Dr Vandana Shiva, physicist, environmental activist andauthor
Jeffrey Swartz , CEO of Timberland Worldwide
Sir Crispin Tickell, diplomat, academic,environmentalist, author
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Laura Mazur | Louella Miles
Conversations with Green Gurus
The Collective Wisdom of Environmental Movers and Shakers
Book
04/2009
1st Edition
Wiley
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Persons
Laura Mazur is a business writer and partner in Writers 4Management, a professional writing firm. She has been a businessjournalist since 1978 and was editor of the UK'sMarketing magazine from 1986 to 1989. She has written for arange of publications, including a weekly column forMarketing magazine for five years, and is also the author ofmanagement guides on international marketing and communicationspublished by the Economist Intelligence Unit and Financial TimesReports. She has ghost written/edited five books.
Louella Miles is a business writer, and Laura'spartner in Writers 4 Management. She started in consumer journalismin 1976, with the Consumer's Association, before moving overto business writing in 1980. She was managing editor ofMarketing magazine through the mid to late 1980s. Herportfolio includes management reports on topics as diverse ascorporate reputation and sponsorship, published by ManagementToday and International Marketing Reports respectively.She has also edited a weekly media newsletter for the past sevenyears and produces a range of titles on qualitative research.
Since they formed Writers 4 Management in 2004, Laura andLouella have worked with a range of organisations and individuals.Activities have included writing white papers, running writingtraining courses, and acting as ghost writers/editors on a numberof books. Their book, Conversations with Marketing Masters,was published by John Wiley in January 2007.
Content
Foreword.
Acknowledgements.
About the Authors.
Introduction.
1 Ray Anderson.
2 James Cameron.
3 Paul Dickinson.
4 John Elkington.
5 John Grant.
6 Denis Hayes.
7 Gary Hirshberg.
8 Tony Juniper.
9 Professor Sir David King.
10 Amory B. Lovins.
11 Professor Wangari Maathai.
12 Ricardo Navarro.
13 Dr Vandana Shiva.
14 Jeffrey Swartz.
15 Sir Crispin Tickell.
Index.
