Interdependencies in the Discovery and Adoption of Facebook Applications
An Empirical Investigation
1st Edition
Published on 13. December 2012
XVII, 172 pages
978-3-8349-3887-9 (ISBN)
Description
Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. The distribution of success of applications is highly skewed. This market structure with few blockbuster applications and a long-tail of unpopular ones is common in the media, entertainment and software industries. Philip Mayrhofer compiled individual-level survey data as well as an original panel data set of Facebook applications in order to examine the market for Facebook applications in detail. Specifically he identifies interdependencies such as bandwagon effects between users and spillovers between applications and analyzes whether they contribute to the concentrated market structure.
More details
Series
Language
English
Place of publication
Wiesbaden
Germany
Publishing group
Springer Fachmedien Wiesbaden GmbH
Target group
Professional and scholarly
Illustrations
XVII, 172 p. 23 illus.
File size
2,30 MB
ISBN-13
978-3-8349-3887-9 (9783834938879)
DOI
10.1007/978-3-8349-3887-9
Schweitzer Classification
Other editions
Additional editions
Philip Mayrhofer
Interdependencies in the Discovery and Adoption of Facebook Applications
An Empirical Investigation
Book
12/2012
1st Edition
Springer Gabler
€53.49
Shipment within 7-9 days
Person
Dr. Philip Mayrhofer obtained his doctorate degree at the Institute for Innovation Research, Technology Management and Entrepreneurship (Ludwig-Maximilians-Universität München) under the supervision of Prof. Dietmar Harhoff, Ph. D..
Content
Empirical analysis of Facebook's platform for applications.- Determinants of the discovery and adoption of applications.- Information spillovers between applications as a source of usage.
