Below the Line
Producers and Production Studies in the New Television Economy
1st Edition
Published on 16. May 2011
256 pages
978-0-8223-9413-6 (ISBN)
Description
This book focuses on the people-such as television set assemblers, talent scouts, and community regulators-who produce television but are not acknowledged as production workers within Hollywoods industrial hierarchies.
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05/2011
Duke University Press
€34.00
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05/2011
Duke University Press
€109.50
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Person
Vicki Mayer is Associate Professor of Communication at Tulane University. She is a co-editor of Production Studies: Cultural Studies of Media Industries and editor of the journal Television and New Media.
Content
Acknowledgements vii
Introduction: Who Are Television's Producers? 1
Part I
1. Producers as Creatives: Creativity in Television Set Production 31
2. Producers as Professionals: Professionalism in Soft-Core Production 66
Part II
3. Sponsoring Selves: Sponsorship in Production 103
4. Regulating Selves: Regulation in Production 139
Conclusion: Rethinking Production Studies in the New Television Economy 175
Notes 187
Bibliography 207
Index 225
Introduction: Who Are Television's Producers? 1
Part I
1. Producers as Creatives: Creativity in Television Set Production 31
2. Producers as Professionals: Professionalism in Soft-Core Production 66
Part II
3. Sponsoring Selves: Sponsorship in Production 103
4. Regulating Selves: Regulation in Production 139
Conclusion: Rethinking Production Studies in the New Television Economy 175
Notes 187
Bibliography 207
Index 225
