Behavioural Pricing
Published on 6. November 2009
57 pages
978-1-84950-652-6 (ISBN)
Description
This e-book is devoted to the behavioral aspects of pricing, and contains articles that look at pricing on the Internet, pricing across cultures and pricing services.
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Content
- Cover
- Contents
- Guest editorial
- The effects of product digitalization and price dispersion on search intentions in offline versus online settings: the mediating effects of perceived risks
- Individual effects of product quality signals in the presence versus absence of other signals: differential effects across brick-and-mortar and online settings
- Cross-country analysis of price levels and dispersion in online and offline environments: an empirical analysis in France and Germany
- Cross-cultural equivalence of price perceptions across American, Chinese, and Japanese consumers
- A demand-based model for the advance and spot pricing of services
