Handbook of Business Communication
Linguistic Approaches
1st Edition
Published on 24. July 2017
XI, 700 pages
978-1-61451-486-2 (ISBN)
Description
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
More details
Other editions
Additional editions
Book
07/2019
1st Edition
De Gruyter Mouton
€49.95
Article not available at the moment
Book
07/2017
1st Edition
De Gruyter Mouton
€310.00
Article not available at the moment
E-Book
07/2017
1st Edition
De Gruyter Mouton
€310.00
Available for download
Book
07/2016
1st Edition
De Gruyter Mouton
€299.00
Article exhausted; check different version
Persons
Gerlinde Mautner and Franz Rainer, WU Vienna, Vienna, Austria.
Content
- Intro
- Preface to the Handbooks of Applied Linguistics Series
- Acknowledgements
- Table of contents
- I. Introduction
- 1. Editors' introduction
- 2. The history of the language of economics and business
- II. Genres and media
- 3. Genres in the business context: An introduction
- 4. Business presentations
- 5. Business negotiations
- 6. Business meetings
- 7. Sales talk and sales training
- 8. From business letters to email and mobile communication
- 9. Company websites
- 10. The annual report
- III. Foreign languages and culture
- 11. Intercultural business communication: A linguistic approach
- 12. Multilingualism in business: Language needs
- 13. Multilingualism in business: Language policies and practices
- 14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes
- 15. Teaching and learning foreign business languages
- 16. New media in teaching and learning business languages
- IV. Lexical phenomena
- 17. The structure of economic and business terms
- 18. Metaphor, metonymy, and euphemism in the language of economics and business
- 19. Language planning and linguistic purism in the business domain
- 20. The language of marketing
- 21. The language of accounting
- 22. Proper names in business
- 23. Business lexicography
- 24. Corpora and corpus linguistic approaches to studying business language
- V. Building bridges across disciplines
- 25. Organizational discourse
- 26. Spoken workplace discourse
- 27. Corporate language and design
- 28. The risks of using standardized text modules as communication vehicles
- Subject index
