
Starting a Business on eBay.co.uk For Dummies
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Persons
Dan Matthews is the online editor of Startups.co.uk andcontributing editor of Growing Business Magazine. He is a regularuser of eBay and has written several articles on staring an eBaybusiness. Dan has written for a variety of publications including;businesseurope.com, where he was managing editor, venturedome.comand yourpeoplemanager.co.uk,. He is also a regular contributor toKPMG Performance Plus and Baker Tilly magazine and has written forthe British Chambers of Commerce, Small Business Service (DTI),Business Link for London, Lloyds TSB, Yell and Forum of PrivateBusiness.
Content
Part I: Getting Serious About eBay.co.uk.
Chapter 1: Using eBay.co.uk to Launch Your Business.
Chapter 2: eBay.co.uk Business Basics.
Chapter 3: Essential eBay.co.uk Tools.
Chapter 4: Practising Safe Selling.
Chapter 5: Opening a Shop, Virtually.
Part II: Setting Up Shop.
Chapter 6: Stocking Your Shop.
Chapter 7: Knowing Your Merchandise.
Chapter 8: Establishing a Base: Your Web Site.
Part III: Serious Business!
Chapter 9: Software Built for Online Auctions.
Chapter 10: Money and Sense: Budgeting and Marketing YourAuctions.
Chapter 11: Jazzing Up Your Auctions.
Chapter 12: Providing Excellent Customer Service.
Chapter 13: Money Matters.
Chapter 14: Delivering on Your Promise.
Part IV: Your eBay.co.uk Admin.
Chapter 15: Going Legit.
Chapter 16: Practising Safe and Smart Record-Keeping.
Chapter 17: Building an eBay.co.uk Back Office.
Part V: The Part of Tens.
Chapter 18: Ten Successful (and Happy) eBay Sellers and TheirStories.
Chapter 19: Ten Strategies to Sell Your Stuff Successfully.
Appendix A: Glossary.
Appendix B: The Hows and Whys of a Home Network.
Index.
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