How To Get Your Website Noticed
Published on 8. September 2016
144 pages
978-1-5098-1450-3 (ISBN)
Description
How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you.
A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed by web expert Filip Matous will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.
A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed by web expert Filip Matous will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Pan Macmillan
Target group
Interest Age: From 18 years
File size
5,88 MB
ISBN-13
978-1-5098-1450-3 (9781509814503)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Person
Blending knowledge, strategy, and execution with case studies and proven methods, Filip Matous has a decade of experience in bringing eyeballs to websites. With agency experience in Los Angeles, New York and London, Matous has worked with clients including High Speed 1, Marriott International, the City of London Corporation and the Harvard Business Review.
You can also find him speaking at conferences and workshops on scaling web traffic and using analytics (including Google Campus, Microsoft and the how to: Academy). In 2012, he was named a marketing 'Young Master' by EntrepreneurCountry magazine.
You can also find him speaking at conferences and workshops on scaling web traffic and using analytics (including Google Campus, Microsoft and the how to: Academy). In 2012, he was named a marketing 'Young Master' by EntrepreneurCountry magazine.
Content
Introduction - i: Introduction Section - ii: How I Got Started Section - iii: Glossary Unit - Part One: How Your Website Strategy Impacts Your Business Goals Chapter - 1: Websites and Pages Chapter - 2: Brand Chapter - 3: Traffic Funnels and Strategy Chapter - 4: Creating Content Unit - Part Two: Getting Noticed: Your Traffic Choices Chapter - 5: Finding Traffic Sources Chapter - 6: Organic Search Traffic Chapter - 7: Social Traffic Chapter - 8: Paid Traffic Chapter - 9: PR Traffic Chapter - 10: Email, Direct and Dark-Social Traffic Unit - Part Three: Measurement and Optimization Chapter - 11: Analytics and Metrics Chapter - 12: People and Egos Chapter - 13: Goals and Monthly Reports Acknowledgements - iv: Acknowledgementa Index - v: Index
