
No B.S. Guide to Powerful Presentations
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The answer is YES. Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell.
Millionaire maker Dan S. Kennedy and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that your success is not just determined by what you're presenting?but also why you're presenting, how you're presenting it, and who you're presenting to.
Kennedy and Mathews cover:
- The 12-Step Speaker's Formula
- A Blueprint for Creating Irresistible Offers
- The 4 Secrets of Mass Persuasion
- The 7-Minute Rule of Audience Engagement
- How to Automate Your Webinars and Your Profits
- How to Double Your Sales with a Multimedia Follow-up System
Discover the battle-tested, carefully-crafted, revenue-generating tools to creating, delivering, and marketing presentations that can change everything.
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Content
- Intro
- Title Page
- Copyright
- Contents
- The Do-Not-Skip-This Introduction: Can One Great Presentation Change Everything for Your Business? Make You Rich? Influential? Powerful?
- Section I: Putting Together Your Most Powerful Presentation
- Chapter 1: Will You Be an Amateur or a Pro?
- Chapter 2: How To Be Fearless as a Presenter
- Chapter 3: Knowledge of Your Audience Is Power
- Chapter 4: What IS a Presentation?
- Chapter 5: The Speakers' FormulaT
- 1: Grab Attention
- 2: Build Rapport
- 3: Gain Credibility
- 4: Target Problems
- 5: Deliver Solution
- 6: Set Expectations
- 7: Social Proof
- 8: Show Benefits
- 9: Irresistible Offer
- 10: No-Risk Guarantee
- 11: Give Deadline
- 12: Call to Action
- Chapter 6: Irresistible Offer Architecture®
- Triangle 1: Hot Buttons
- Triangle 2: Added Value
- Triangle 3: Reassurance
- Chapter 7: The Structure of Promises
- Four Ways to Structure a Great Promise
- Chapter 8: Presentainer® Secrets of Mass Persuasion
- 1: Leading and Ending
- 2: The Yes State
- 3: The Seven-Minute Rule
- 4: Dynamism
- Chapter 9: Demonstration in Presentations
- Chapter 10: Someone To Speak and Present To
- Chapter 11: No Two Audiences Are Created Equal
- Section II: Presentations and Online Media
- Chapter 12: The Power of Webinars and Online Media: How to Speak While You Sleep
- 1: Traffic
- 2: Registration
- 3: Build Excitement
- 4: The Presentation
- 5: Follow Up . . . Like Crazy!
- 6: Stick and Overdeliver
- Chapter 13: It's TV
- Chapter 14: StealthSeminar: Automate Your Presentations and Profits
- What Is StealthSeminar?
- Why StealthSeminar?
- What Does a StealthSeminar Webinar Look Like?
- Is Using StealthSeminar Ethical?
- Automated Webinars versus Live Webinars
- Types of StealthSeminar Events
- Section III: Follow-Up to Presentations
- Chapter 15: Turning Leftovers into Rich Meals
- Chapter 16: The Post-Presentation Conversation
- Chapter 17: The Best Story Wins-or Does It?
- Chapter 18: How to Fuel a Business with Effective Presentations: Case History
- $52+ Million Businesses with the Same Fuel
- Why Don't You Already Have a Great Circle of Connectors Bringing You all the New Customers You Can Handle?
- Stop Networking Start Connecting, with Connectors
- How to Get Positive Results with Audiences of Connectors
- About the Authors
- Other Books By Dan Kennedy
- Index
- Free Gift Offer
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