The Reluctant Entrepreneur

Intelligent strategies for starting and growing a small businesswith minimal personal financial risk A comprehensive guide for entrepreneurs from one of the mostsuccessful business creators in recent years, The ReluctantEntrepreneur: Turning Dreams into Profits addresses the fearsand misconceptions that many people have about starting their ownbusinesses, walking prospective owners through the necessarydecisions they need to make before even putting a business plan inplace. Presenting solid, reliable strategies based on author MichaelMasterson's own successful practices, and debunking some commonillusions entrepreneurs have about their businesses, the book is avital resource for anyone looking to avoid the pitfalls thatthreaten fledgling companies. * Packed with insights from an entrepreneur who has launched andsold dozens of business, presented in a lively and conversationalstyle * Some 600,000 new businesses are launched each year and with anuncertain economy, more and more people are looking for a stream ofincome separate from their 9 to 5 job * Filled with highly applicable advice that budding andprofessional entrepreneurs can start using immediately Essential reading for small business owners and both first timeand established entrepreneurs, The Reluctant Entrepreneurpresents the smart strategies on starting and growing a smallbusiness that can make launching your own company a cinch.