Copywriting Sourcebook
How to write better copy, faster ? for everything from ads to websites
1st Edition
Published on 1. January 2010
315 pages
978-981-4312-13-4 (ISBN)
Description
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Other editions
Additional editions
Maslen Andy
The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites
Book
02/2010
Marshall Cavendish
€38.56
Shipment within 10-20 days
Content
- Cover
- Title
- Copyright
- Contents
- Acknowledgements
- Introduction
- 1. Headline
- 2. Sales letter
- 3. Case study
- 4. Press release
- 5. Product brochure
- 6. Press ad
- 7. Presentation
- 8. E-zine
- 9. Corporate brochure
- 10. Email
- 11. Adword
- 12. Article
- 13. Web page
- 14. Endpiece
- Glossary
- Index
