The Third Screen
The Ultimate Guide to Mobile Marketing
2nd Edition
Published on 8. December 2014
978-1-4736-4430-4 (ISBN)
Description
With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen"-the mobile device- changed the game in an even more revolutionary way.
The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.
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Other editions
Additional editions
Book
12/2014
2nd Edition
Nicholas Brealey Publishing
€38.56
Article not available at the moment
Person
Chuck Martin
