Sales Support Operations
How to Use Artificial Intelligence and Digitalization Applications to Improve Processes
Published on 28. May 2026
296 pages
978-1-040-62021-2 (ISBN)
Description
This book helps sales professionals, support teams, process improvement experts, and internal consultants to reduce operational complexity to improve sales operations. In addition to proven process methodologies, it discusses how to integrate leading-edge technologies, such as Artificial Intelligence (AI), work task mining, digitalization, and data governance to reduce process complexity and friction.
It is estimated that salespeople spend less than 50% of their time selling products or services. For some organizations, this percentage is as low as 30%. Non-selling time is spent on administrative activities and prospecting for new customers. Administrative activities include sales reporting, expediting orders for different reasons, handling customer inquiries and complaints, training, and working through many tools, processes, and teams needed to get information or work done. The goal of this book is to show ways to remove administrative work tasks from sellers to increase deal velocity, give back selling time, and reduce lead time from quote to cash.
In parallel, the author discusses ways to automate these tasks using automation strategies, including AI for important work tasks, such as prospecting, lead management, creating quotes and proposals, preparing and managing customer meetings, and similar work. This book enhances customer, sales, support teams, and stakeholder satisfaction.
It is estimated that salespeople spend less than 50% of their time selling products or services. For some organizations, this percentage is as low as 30%. Non-selling time is spent on administrative activities and prospecting for new customers. Administrative activities include sales reporting, expediting orders for different reasons, handling customer inquiries and complaints, training, and working through many tools, processes, and teams needed to get information or work done. The goal of this book is to show ways to remove administrative work tasks from sellers to increase deal velocity, give back selling time, and reduce lead time from quote to cash.
In parallel, the author discusses ways to automate these tasks using automation strategies, including AI for important work tasks, such as prospecting, lead management, creating quotes and proposals, preparing and managing customer meetings, and similar work. This book enhances customer, sales, support teams, and stakeholder satisfaction.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Product notice
Reflowable
Illustrations
43 Tables, black and white; 43 Line drawings, black and white; 43 Illustrations, black and white
File size
3,05 MB
ISBN-13
978-1-040-62021-2 (9781040620212)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
James Martin
Sales Support Operations
How to Use Artificial Intelligence and Digitalization Applications to Improve Processes
Book
05/2026
1st Edition
Productivity Press
€51.00
Shipment within 15-20 days
James Martin
Sales Support Operations
How to Use Artificial Intelligence and Digitalization Applications to Improve Processes
Book
05/2026
1st Edition
Productivity Press
€179.50
Shipment within 15-20 days
Person
James Martin is an accomplished educator, consultant, author, and practitioner in the fields of operations management, process improvement, and organizational performance. Over the course of a career spanning more than three decades, he has been instrumental in shaping the careers of graduate students, leading complex organizational transformations, and contributing to the development of industry's best practices. Martin's teaching philosophy integrates theoretical foundations with real-world examples, fostering a dynamic and engaging learning environment where student participation and intellectual curiosity are central.
For 19 years, he served as a graduate instructor at Providence College Graduate School of Business, where he designed and delivered more than 30 courses in operations research, operations management, and economic forecasting to professionals in the Greater Boston area.
In addition to his teaching responsibilities, he has written extensively on process improvement and operational excellence, publishing five books and delivering over 100 workshops that trained more than 1,500 professionals in Six Sigma, Lean, and supply chain management. A sizable portion of his career has been consulting with Fortune 500 organizations, where his expertise in business transformation, process engineering, and data governance has led to significant improvements in operational efficiency and effectiveness.
He spent over a decade at a Fortune 50 technology firm, where he played a key role in business process transformation, data governance, project management of the U.S. Global Data Protection Regulation (GDPR) program, and led Kaizen workshops aimed at enhancing corporate quality and productivity. He worked with over 30 global organizations, designing and delivering training courses and operational assessments.
His consulting experience also includes leadership positions at AlliedSignal (later Honeywell), where he served as an Operational Excellence Manager and Six Sigma Master Black Belt, driving improvements across manufacturing, quality, and engineering operations. Martin's work continues to influence the field through his research interests, including the application of AI in operations, customer experience integration, and the study of organizational failures caused by technological and cultural factors. His ongoing projects, such as sales operations and AI, reflect his commitment to pushing the boundaries of operational research and practice.
For 19 years, he served as a graduate instructor at Providence College Graduate School of Business, where he designed and delivered more than 30 courses in operations research, operations management, and economic forecasting to professionals in the Greater Boston area.
In addition to his teaching responsibilities, he has written extensively on process improvement and operational excellence, publishing five books and delivering over 100 workshops that trained more than 1,500 professionals in Six Sigma, Lean, and supply chain management. A sizable portion of his career has been consulting with Fortune 500 organizations, where his expertise in business transformation, process engineering, and data governance has led to significant improvements in operational efficiency and effectiveness.
He spent over a decade at a Fortune 50 technology firm, where he played a key role in business process transformation, data governance, project management of the U.S. Global Data Protection Regulation (GDPR) program, and led Kaizen workshops aimed at enhancing corporate quality and productivity. He worked with over 30 global organizations, designing and delivering training courses and operational assessments.
His consulting experience also includes leadership positions at AlliedSignal (later Honeywell), where he served as an Operational Excellence Manager and Six Sigma Master Black Belt, driving improvements across manufacturing, quality, and engineering operations. Martin's work continues to influence the field through his research interests, including the application of AI in operations, customer experience integration, and the study of organizational failures caused by technological and cultural factors. His ongoing projects, such as sales operations and AI, reflect his commitment to pushing the boundaries of operational research and practice.
Content
Chapter 1: Sales Operations Chapter 2: Artificial Intelligence in Sales Chapter 3: Analyzing the Sales Process Chapter 4: Implementing Solutions Chapter 5: Transforming Sales Operations Conclusion
