The Forever Fandom of Harry Potter
Balancing Fan Agency and Corporate Control
Published on 3. July 2019
978-1-108-75611-2 (ISBN)
Description
Harry Potter fans contribute their immaterial and affective labor in multiple arenas: as peer-to-peer marketers via fan sites and social media; as participants in amateur fan festivals; or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its success. This Element examines how fans' labor might continue to support the franchise for future readers. Starting with the context and theoretical frameworks that support a multidimensional analysis of the Harry Potter fan experience, this Element examines tensions between fans and Warner Bros., as fan participation tests the limits of corporate control.
More details
Series
Language
English
Place of publication
Cambridge
United Kingdom
Target group
Professional and scholarly
Illustrations
Worked examples or Exercises; 9 Line drawings, black and white
File size
2,13 MB
ISBN-13
978-1-108-75611-2 (9781108756112)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
06/2019
Cambridge University Press
€21.30
Shipment within 15-20 days
Person
Content
Introduction; 1. Context - the Harry Potter landscape; 2. Fans' shaping participation: from fansites to Pottermore; 3. Potterfests; 4. Fans' active volunteering - the Harry Potter alliance; Conclusion.
