
Understanding prosumer behaviour in the platform ecosystem
Description
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Content
- Cover
- Guest editorial: Understanding prosumer behavior in the platform ecosystem
- Customer brand engagement andco-production: an examination of key boundary conditions in the sharing economy
- The effects of online reviews on the popularity of user-generate ddesign ideas within the Lego community
- Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand
- Understanding the role of influencers on live streaming platforms: when tipping makes the difference
- Review platforms as prosumer communities: theory, practices and implications
- Role transitions at the prosumer level: spillover effects in the collaborative economy from aninteractive marketing perspective
- The impact of the number of participants and platform transparency on prosumers' creative performance
- Dynamic brand positioning: a firm-customer synergistic strategy of brand meaning cocreation in a hyperconnected world
- Career-washing? Unpacking employer brand promises on social media platforms
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