Game-Changing Strategies
How to Create New Market Space in Established Industries by Breaking the Rules
Published on 16. June 2008
256 pages
978-0-470-29094-1 (ISBN)
Description
Game-Changing Strategies explains the reasons behind thispuzzle and presents practical ideas on how established firms couldnot only discover new radical business models but also grow themnext to their existing business models. The challenge forestablished firms is not the discovery of a new business model?thereal challenge is how to make two business models coexist. Thisbook offers advice on how established firms can implementstructures and processes that make the new business model lessconflicting and more palatable to the existing business.
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Constantinos C. Markides
Game-Changing Strategies
How to Create New Market Space in Established Industries by Breaking the Rules
Book
06/2008
Jossey-Bass
€28.50
Shipment within 10-20 days
Person
Constantinos Markides is professor of Strategic and International Management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is also the chairman of the Strategic and International Management (SIM) Department at LBS. He is the author or coauthor of six other books including All the Right Moves, Strategic Thinking for the Next Economy, The Future of the Multinational Company, and Fast Second.
Content
Introduction.
1. The Innovation Is in the Business Model~MS.
2. Discovering New Business Models~MS.
3. Creativity Is Not Enough: From Discovering to ImplementingNew Business Models~MS.
4. Using Dual Business Models to Compete: Is a Separate UnitNecessary~MS?
5. Separation Is Not Enough: How to AchieveAmbidexterity~MS.
6. Responding to Business-Model Innovation~MS.
7. When Would Established Firms Discover New BusinessModels~MS?
8. Rethinking Innovation in the Big Firm~MS.
Appendix A: Examples of a Few Less Well-Known Business ModelInnovators~MS.
Appendix B: How to Enhance Corporate Creativity~MS.
Appendix C: How to Measure Relatedness Between TwoMarkets~MS.
Notes.
References.
Acknowledgements.
The Author.
Index.
