Marketing and Music in an Age of Digital Reproduction
Emerald Publishing Limited
Published on 16. April 2019
164 pages
978-1-83867-392-5 (ISBN)
Description
This ebook highlights several key issues for marketing and music that go beyond the well-known applications of digital reproduction in the industry. We aim to develop and discuss some of the themes that are most important for advancing our understanding of the relationship between music and marketing.
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Persons
Content
- Cover
- SENIOR ADVISORY BOARD
- Guest editorial
- Marketing madness orfinancial folly?
- Why "majors" surge in the post-disruptive recording industry
- Co-constructing loyalty in an era of digital music fandom
- Soundtracking: music listening practices in the digital age
- The effect of music tempo on consumer impatience in intertemporal decisions
- Experiencing nostalgia through the lens of life satisfaction
- Consuming material authenticity in the age of digital reproduction
