Beyond The Bottom Line
Putting Social Responsibility To Work For Your Business And The World
Published on 11. January 2011
336 pages
978-1-4391-4378-0 (ISBN)
Description
The first book to distill the best of the forward-looking ideas of socially responsible policies emerging from the corporate world. By following the suggestions detailed here, individuals can institute similar programs in their own companies--because it's the right choice to make, and the smart one.
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Joel Makower
Beyond the Bottom Line
Putting Social Responsibility to Work for Your Business and the World
Book
10/1995
Touchstone
€22.80
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Person
Joel Makower is co-founder and executive editor of Greener World Media, Inc., which produces GreenBiz.com and its sister sites, ClimateBiz.com, GreenerBuildings.com, and GreenerComputing.com. He also serves as a senior strategist at GreenOrder, a sustainability consultancy, as well as co-founder and principal of Clean Edge Inc., a research and publishing firm focusing on building markets for clean energy technologies. Joel has been a featured commentator on environmental topics for public radio's Marketplace and appears frequently in both broadcast and print media. He serves as a board member or adviser to a range of for-profit and nonprofit organizations and lectures regularly to companies, industry groups, and business schools around the world.
Content
- Cover
- Title Page
- Copyright Page
- Contents
- 1: Taking Care of Business
- What Is a Socially Responsible Business?
- Social Responsibility versus Social Marketing
- The New Beliefs
- A Dynamic and Changing World
- A Look Ahead
- 2: The Birth of a Notion
- The Great Debates
- The Grand Old Men
- Business Reinvents Itself
- A Torch Is Passed
- 3: The New Leaders
- Body and Sole
- The Big Power of Small Business
- The Value of Values
- Sweet Success
- Building Bridges
- 4: Beyond the Bottom Line
- Accounting and Accountability
- The Link Between Social Responsibility and Profits
- A Matter of Policy
- 5: Forces for Change
- Pension Power
- What Keeps "Good Guys" from Being Good
- Consumers: The Reality of Perception
- How the Public Views Companies
- The Media's Messages
- Does Social Responsibility Sell?
- The Rewards of a Winning Reputation
- To the Victors Go the Spoils
- Forces for Change
- 6: The Greening of the Bottom Line
- Why Companies Are Going Green
- Fetzer's Environmental Vision
- Beyond Compliance
- A Tale of Two Circles
- In Search of "Industrial Symbiosis"
- The Solution to Pollution
- Church & Dwight: Profiting from Empowerment
- Quad/Graphics Makes a Good Impression
- The Greening of The Gap
- The Power of Reward and Recognition
- The Synergy of Partnerships
- Saving Energy, Saving Jobs
- Greening the Supply Chain
- 7: The Workable Workplace
- The Workplace as Winning Edge
- The Transforming Potential of Gain Sharing and Empowerment
- Building Good People at Springfield ReManufacturing
- The Way We Work
- Balancing Work and Family
- Investing in People
- The Case for Family Leave
- Increasing Flexibility
- Day Care, from Cradle to Grave
- Does Day Care Pay?
- Diversity: The Company of Many Colors
- Surviving Tough Times
- 8: Thinking Corporately, Acting Locally
- The Benefits of Benevolence
- Honeywell's Helping Hand
- Doing What Comes Neighborly
- Team Timberland's City Year
- Harvesting Hope at the Garden Project
- Where Credit Is Due
- Freddie Mac's Family Ways
- Creating Economic Opportunity
- 9: A Global Vision
- Making Demands on Suppliers
- The Caux Round Table Principles
- The China Conundrum
- Lotus and South Africa
- When Doing the "Right Thing" Fails
- Creating Economic Opportunity
- Timberland Takes On Racism
- Epilogue: The Road from Here
- The Next Generation
- Corporate Reputation/Responsibility Assessment Tool
- Business for Social Responsibility
- Business for Social Responsibility Membership
- Acknowledgments
- Index
