Predictive Business Analytics

LAWRENCE S. Maisel, President of DecisionVu, specializesin corporate performance management, financial management, and ITvalue management. He has extensive industry experiences withnumerous Global 1000 companies including MetLife, TIAA-CREF,Citigroup, GE, Bristol-Myers, Pfizer, and News Corp/FoxEntertainment. Larry co-created with Drs. Kaplan and Norton theBalanced Scorecard Approach, and co-authored with Drs. Kaplan andCooper Implementing Activity-Based Cost Management. He is aCPA, holds a BA from NYU and an MBA from Pace University, and wasan adjunct professor at Columbia University's Graduate BusinessSchool. Contact him at LMaisel@DecisionVu.com. GARY COKINS is the founder of Analytics-Based PerformanceManagement, LLC. He is an internationally recognized expert,speaker, and author in advanced cost management and performanceimprovement systems. He served fifteen years as a consultant withDeloitte Consulting, KPMG, and Electronic Data Systems (EDS, nowpart of HP). From 1997 until recently, Gary was in businessdevelopment with SAS, a leading provider of enterprise performancemanagement and business analytics and intelligence software. He hasa degree in operations research from Cornell University and an MBAfrom Northwestern University Kellogg School of Management. Contacthim at gcokins@garycokins.com.