Basics Advertising 02: Art Direction

Reviews / Votes

As we've come to expect from this series, it's clearly laid out, with digestible pieces of advice on all aspects of the job... a fine introduction. * Creative Review * Basics Advertising 02: Art Direction is a comprehensive look at the role of the art director. It examines the key techniques, approaches and "secrets" involved in the development of creative advertising concepts. The book emphasizes the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. The book also explores the use of different advertising media, from traditional formats to new and alternative channels of communication. * Dexigner * Another excellent addition to the Basics range. A good introduction to the subject with useful examples and references throughout. It is consistent with others in the series - clear and methodical structure and composition. * Christopher Skinner, College of West Anglia, UK * An interesting and thought-provoking introduction to the discipline of art direction ... full of excellent examples with the skillsets and role of the art director broken down into concise logical sections. The book's price and content makes it an ideal purchase for students. The book is indeed inspirational for students. * Steve Middleditch, Thames Valley University, UK * A really good introduction to art direction covering all the necessary information in digestible 'bite size' chunks ... Layout is uncomplicated and accessible ... Well illustrated with meaningful examples. * Rhiannon Robinson, University of Cumbria, UK * Well written text with useful insights and detailed case studies, perfect for our course. A good layout, easy to understand and navigate through. * Christopher Morris, University of Salford, UK * FANTASTIC. * Kate Charlton, University of New South Wales, Australia * Solid book. Great introduction. Inspiring, comprehensive. * Joan Sechrist, Kendall College of Art and Design, USA * An excellent introduction to art direction for the advertising student. Covers all the main aspects in creating effective advertising campaigns looking at visual communication, typography and narrative in the completion of advertising campaigns. Excellent and relevant case studies. Easy to read with good visuals and layout. * Kate Sillitoe, University of Chester, UK * Nik [Mahon] is a fabulous writer and extremely knowledgeable, this book is a must for Advertising courses. * Keith Nevens, University of Sunderland, UK * Although essentially a textbook, the volume is richly illustrated with images taken from international and award-winning campaigns. * Lurzer's Archive *