
Strategic Management
Description
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The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy.
Visit the authors' website at strategystory.co.uk
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Content
2. A Brief History of Strategy and Strategists
3. Diagnosis
4. Intent
5. Trends and Opportunities
6. Resources and Capability
7. Strategic Options
8. Evaluating Strategy
9. Building a Comprehensive Strategy
10. The Strategy Cycle
11. Logic to Action
12. Complexity, Strategy, Transformation and Leadership
13. The Strategy Cycle in Practice
Case Study 1: Apple
Case Study 2: Nokia
Case Study 3: ABB
Case Study 4: Nine Dragons
Appendix 1: Strategy Cycle templates
Appendix 2: Writing a Business Plan
Appendix 3: Writing Strategy Assignments
Index
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