Micro MBA
Description
Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.
More details
Other editions
Persons
Carolina Machado , University of Minho, Portugal; Paulo Davim , University of Aveiro, Portugal
Content
- Intro
- Preface
- Contents
- Brief biographical sketches of editors
- 1. Organizational culture: forces that shape thinking, behavior, and success
- 2. Corporate social responsibility reporting and sustainability
- 3. Project management
- 4. Consumer behavior: the importance of millennials in the tourism industry
- 5. Performance appraisal: a critical tool in effective human resource management
- 6. Job analysis: an application in a knowledge-intensive, high-performance SME
- Index
