
The Non-Technical Founder
Description
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Content
- Intro
- Title
- Copyright
- Table of Contents
- Dedication
- Contributors
- Who Is This Book For?
- Who Am I, and How Did I End Up in the Software Industry?
- The Rise-And Fall-of Keyword Scout
- Part 1: The Ideation Stage
- Chapter 1: How To Think Of An Idea
- Chapter 2: How to Validate an Idea
- Chapter 3: Is It a Fit For YOU?
- Part 2: The Development Stage
- Chapter 4: Partners? Staff?
- Chapter 5: The Integrator & Visionary Combination
- Chapter 6: Hiring Costs
- Chapter 7: Sources For Hiring
- Chapter 8: Posting the Ad
- Chapter 9: Picking an Applicant
- Chapter 10: Switching to Hourly
- Chapter 11: Beta Testing
- Chapter 12: Be Safe, Protect Yourself
- Chapter 13: Maintaining Good Relationships
- Chapter 14: Developing the Miscellaneous
- Part 3: The Marketing Stage
- Chapter 15: Website
- Chapter 16: Pricing
- Chapter 17: Upsells
- Chapter 18: Different Versions & Plans
- Chapter 19: The Fastest Ways to Grow
- Chapter 20: Product Launches
- Chapter 21: Direct Sales
- Chapter 22: Grow Your Email List
- Chapter 23: Pay-Per-Click Advertising
- Chapter 24: Social Media
- Chapter 25: Reputation
- Chapter 26: Word-of-Mouth
- Chapter 27: Inbound Marketing
- Chapter 28: Search Engine Optimization
- Chapter 29: Free and Trial Versions
- Chapter 30: Identify Your Customer
- Chapter 31: Reverse the Buyer Process
- Chapter 32: Media Appearances
- Chapter 33: Influencer Marketing
- Chapter 34: Fortune 500 Companies
- Bonus: Cashing Out
- Closing Thoughts & Checklist
- Closing Thoughts From My Contributors
- Featured Interviewees
- Acknowledgements
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Copy protection: Watermark-DRM (Digital Rights Management)
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