Projective Techniques and Sort-Based Research Methods
1st Edition
Published on 5. April 2023
152 pages
978-1-000-89155-3 (ISBN)
Description
Projective Techniques and Sort-Based Research Methods offers a brief introductory guide to the use of these exciting, innovative and often artistic approaches, to students and researchers who have no prior knowledge of these.
This book brings together a wide range of examples of projective and mapping techniques that offer the ideal methodology for researchers wishing to collect less controlled and filtered material, that tap the deeper levels of the conscious and sub-conscious to reveal a more profound, richer and hidden level of response. It presents the techniques in a way that will enable the reader to appreciate their nature and to choose an appropriate method for their own research. Information is also provided that allows readers to design and implement their own projective or sort-based approaches. Each of the approaches the authors present are concisely described, and their usages explained, along with references and examples of the applied usage of the technique.
The book is valuable reading for researchers from a wide range of academic disciplines from within the social sciences, humanities, business studies, marketing, etc. The book is an introductory guide, but it will be appropriate for use with undergraduate, post-graduate and research students. It will also be of great use to professionals working in the areas of consumer behaviour, marketing and communications.
This book brings together a wide range of examples of projective and mapping techniques that offer the ideal methodology for researchers wishing to collect less controlled and filtered material, that tap the deeper levels of the conscious and sub-conscious to reveal a more profound, richer and hidden level of response. It presents the techniques in a way that will enable the reader to appreciate their nature and to choose an appropriate method for their own research. Information is also provided that allows readers to design and implement their own projective or sort-based approaches. Each of the approaches the authors present are concisely described, and their usages explained, along with references and examples of the applied usage of the technique.
The book is valuable reading for researchers from a wide range of academic disciplines from within the social sciences, humanities, business studies, marketing, etc. The book is an introductory guide, but it will be appropriate for use with undergraduate, post-graduate and research students. It will also be of great use to professionals working in the areas of consumer behaviour, marketing and communications.
More details
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
7 Line drawings, black and white; 7 Illustrations, black and white
ISBN-13
978-1-000-89155-3 (9781000891553)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Paul M.W. Hackett | James M. Suvak | Ava Gordley-Smith
Projective Techniques and Sort-Based Research Methods
Book
10/2024
1st Edition
Routledge
€33.00
Shipment within 10-20 days
Paul M.W. Hackett | James M. Suvak | Ava Gordley-Smith
Projective Techniques and Sort-Based Research Methods
Book
04/2023
1st Edition
Routledge
€91.79
Shipment within 10-20 days
Persons
Paul M. W. Hackett is a professor and author with positions at universities in the US, the UK and Nigeria. He is the author of more than 250 publications, including over 25 books. He is the originator of the declarative mapping approach to social science and humanities research, with PhDs in both psychology and fine-art.
James M. Suvak is an Emerson College graduate. He majored in marketing communications and discovered his passion for research after taking a course with Paul Hackett. James now continues his journey in the field of research and marketing by working at a consulting firm in Boston.
Ava Gordley-Smith is a PhD candidate whose work focuses on theoretical and applied research methodologies in the social sciences and creative disciplines. She is engaged in several writing and research projects, utilising ecology-centric and sociological methodologies as an approach to constructing both marketing and brand strategies. Ava has over ten years of marketing management experience and an MA in strategic marketing communication from Emerson College.
James M. Suvak is an Emerson College graduate. He majored in marketing communications and discovered his passion for research after taking a course with Paul Hackett. James now continues his journey in the field of research and marketing by working at a consulting firm in Boston.
Ava Gordley-Smith is a PhD candidate whose work focuses on theoretical and applied research methodologies in the social sciences and creative disciplines. She is engaged in several writing and research projects, utilising ecology-centric and sociological methodologies as an approach to constructing both marketing and brand strategies. Ava has over ten years of marketing management experience and an MA in strategic marketing communication from Emerson College.
Content
Preface. 1. What are Projective Techniques, Mind-Mapping and Sort-Based Methods. 2. Projective Techniques. 3. Sort-Based Methods. 4. Mapping Approaches. 5. Developing Your Own Unique Projective or Sort Approach. 6. The Future of Projective Technique Research. 7. Conclusions. Reading List. Glossary of terms. Index.
