Decisively Digital
From Creating a Culture to Designing Strategy
1st Edition
Published on 25. May 2021
400 pages
978-1-119-73748-3 (ISBN)
Description
Discover how to survive and thrive in an increasingly digital world
Digital strategy should consist of more than just updating your business' desktop computers and buying the newest smartphones for your employees. It requires the reimagining of existing business processes and the implementation of the latest technologies into current business activity to enable new capabilities for your firm.
In Decisively Digital: From Creating a Culture to Designing Strategy, digital strategy advisor and author Alexander Loth leverages his extensive experience working with Microsoft, CERN, and SAP to deliver a robust and accessible exploration of what it takes for a company to unlock the potential of new digital technologies. You'll discover how to:
* Utilize new technologies to establish a digital culture and realize the benefits of modern work for your employees
* Unleash the abilities that come with processing big data and taking advantage of data democracy, analytics, and cloud computing
* Implement artificial intelligence, blockchain, process automation, and IoT in a way that goes beyond the hype and delivers real business results
Packed with interviews with industry leaders and real-world customer examples, Decisively Digital is ideal for CIOs, CDOs, and other executives and professionals who need to know how technology can improve their businesses and power results today and tomorrow.
Digital strategy should consist of more than just updating your business' desktop computers and buying the newest smartphones for your employees. It requires the reimagining of existing business processes and the implementation of the latest technologies into current business activity to enable new capabilities for your firm.
In Decisively Digital: From Creating a Culture to Designing Strategy, digital strategy advisor and author Alexander Loth leverages his extensive experience working with Microsoft, CERN, and SAP to deliver a robust and accessible exploration of what it takes for a company to unlock the potential of new digital technologies. You'll discover how to:
* Utilize new technologies to establish a digital culture and realize the benefits of modern work for your employees
* Unleash the abilities that come with processing big data and taking advantage of data democracy, analytics, and cloud computing
* Implement artificial intelligence, blockchain, process automation, and IoT in a way that goes beyond the hype and delivers real business results
Packed with interviews with industry leaders and real-world customer examples, Decisively Digital is ideal for CIOs, CDOs, and other executives and professionals who need to know how technology can improve their businesses and power results today and tomorrow.
More details
Other editions
Additional editions
Book
08/2021
Wiley
€24.00
Shipment within 15-20 days
Person
ALEXANDER LOTH is a digital strategist with a background in computational nuclear research, executive advisor at Microsoft, and co-founder of the fintech advisory Futura Analytics. For more than 12 years, he has advised leading companies undergoing digital transformation. Alexander has an MBA from the Frankfurt School of Finance & Management, where he is also lecturer on the subject of the Digital Society.
Content
- Cover
- Title Page
- Copyright
- About the Author
- Acknowledgments
- Contents
- Foreword by Bernard Marr
- Introduction
- Book Structure
- About the Interviews
- Companion Website
- Part I Digital Strategy
- Chapter 1 Introduction to Digital Strategy
- Strategic Topics
- Culture
- Collaborative Culture
- Data-Driven Decision-Making
- Citizen Data Science
- Maker Culture
- Impact
- Digital Capabilities
- Completing Your Digital Strategy Big Picture
- Impact Venn
- Digital Maturity and Organizational Readiness
- Digital Maturity Assessment
- Endnotes
- Part II Digital Culture and Modern Work
- Chapter 2 Elissa Fink: How to Charge a Brand with Culture
- Key Takeaways
- Endnotes
- Chapter 3 Patrick Kirchgäßner: Making Invaluable Pools of Information Accessible and Searchable
- Key Takeaways
- Chapter 4 Edna Conway: Protecting the Modern Workplace from Cyber Threats and Compliance Risks
- Key Takeaways
- Endnotes
- Chapter 5 Florian Ramseger: The Future of the Digital Society
- Key Takeaways
- Endnotes
- Chapter 6 Corporate Social Network to Drive Collaborative Culture as Key Enabler for Modern Work
- Best-of-Breed vs. Best-of-Suite
- Corporate Social Network
- Following the Collaboration Framework
- Driving Adoption
- Key Takeaways
- Endnotes
- Part III Data Democracy and Analytics
- Chapter 7 Yilian Villanueva Martinez: Visual Analytics as Strategic Asset
- Key Takeaways
- Chapter 8 Jordan Morrow: Bringing Data Literacy to the World
- Key Takeaways
- Chapter 9 Lee Feinberg: Turn Data Visualization and Data Literacy into Strategic Functions
- Key Takeaways
- Endnote
- Chapter 10 Sarah Burnett: Fostering a Data-Driven Culture at a Large Global Financial Organization
- Key Takeaways
- Part IV Big Data Processing and Cloud Computing
- Chapter 11 Mark Kromer: Leveraging Big Data Analytics and Cloud Platforms for the Next-Generation Data Strategy
- Key Takeaways
- Chapter 12 Dr. Henna A. Karna: Racing to Last Place -The Criticality of an End-to-End Data Strategy
- Key Takeaways
- Chapter 13 Mohamed Abdel Hadi: The Future of Data-Driven Business
- Key Takeaways
- Endnote
- Chapter 14 Tatyana Yakushev: Data Visualizations and Cloud-Powered AI as Strategic Assets for Next-Gen Analytics
- Key Takeaways
- Endnotes
- Chapter 15 Kerem Tomak: Designing a Digital Strategy for the Financial Sector
- Key Takeaways
- Endnotes
- Chapter 16 Christy Marble: Connecting the Dots Across the Customer Lifecycle
- Key Takeaways
- Endnotes
- Chapter 17 Data Strategy as an Essential Component of the Digital Transformation Journey
- Three Elements of a Data Strategy
- Big Data
- Analytics
- Decision-Support Tools
- Result
- Chief Digital Officer as Key Driver of the Data Strategy
- Key Takeaways
- Endnotes
- Part V Artificial Intelligence
- Chapter 18 Bora Beran: Vast Amounts of Data Are Key for AI and Automation
- Key Takeaways
- Endnotes
- Chapter 19 Andreas Kopp: Responsible AI in Practice
- Key Takeaways
- Endnotes
- Chapter 20 Cameron Turner: Understanding the Future with Explainable AI
- Key Takeaways
- Chapter 21 Patrick Glauner: Everyone Needs to Acquire Some Understanding of What AI Is
- Key Takeaways
- Endnotes
- Chapter 22 Vladimir Alexeev: Natural Language Processing and the Human Factory Empathy
- Key Takeaways
- Endnotes
- Part VI Process Automation, Blockchain, and the Internet of Things (IoT)
- Chapter 23 Derek Roos: Fully Leveraging Your Human Capital
- Key Takeaways
- Chapter 24 André Rabold: How Digital Culture and IoT Disrupt Our Future
- Key Takeaways
- Endnote
- Chapter 25 Ian Choo: The Distributed Ledger Revolution
- Key Takeaways
- Endnote
- Chapter 26 Sofie Blakstad: Blockchain as a Critical Enabler Toward the Ecosystem Economy
- Key Takeaways
- Endnotes
- Chapter 27 Sven Sommerfeld: Robotic Process Automation (RPA) and Hyper Automation Transform Today's Business
- Key Takeaways
- Endnote
- Reciprocity: Answering Some of My Own Questions
- In 10 Years, What Do I Think Our Work Will Look Like?
- What Are My Favorite Apps, Tools, or Software That I Can't Live Without?
- Do I Have a Smart Productivity Hack or Work-Related Shortcut?
- What Is the Best Advice I Have Ever Received?
- Key Takeaways
- Endnotes
- Index
- EULA
