Recontextualizing Expert Knowledge
The Process, Practices and Aims of Digital Dissemination
1st Edition
Published on 16. March 2026
248 pages
978-1-040-53885-2 (ISBN)
Description
This collection explores how expert knowledge is transformed and communicated in digital contexts.
The volume examines how digital media impacts the process of recontextualization, understood as the way by which expert knowledge is made more accessible to multiple audiences through varied discursive, pragmatic, and multimodal strategies. Adopting varied theoretical and methodological approaches, the chapters examine the multifaceted processes of recontextualization, where academic information is adapted for broader public audiences, often navigating the tension between scholarly rigor and public understanding. Part I examines the way academics adapt expert knowledge for diverse audiences through platforms like The Conversation, TED talks, and metaphorization strategies in science communication. Part II explores knowledge transformation by mediators across social media, science writing, press releases, and destination marketing. Part III addresses professional communication practices in climate research and sensitive topics (i.e. extremism). The epilogue discusses balancing simplification with academic integrity in expert knowledge dissemination.
This book will be of interest to students and scholars in discourse analysis, pragmatics, English for Specific Purposes, corpus linguistics, and science communication.
The volume examines how digital media impacts the process of recontextualization, understood as the way by which expert knowledge is made more accessible to multiple audiences through varied discursive, pragmatic, and multimodal strategies. Adopting varied theoretical and methodological approaches, the chapters examine the multifaceted processes of recontextualization, where academic information is adapted for broader public audiences, often navigating the tension between scholarly rigor and public understanding. Part I examines the way academics adapt expert knowledge for diverse audiences through platforms like The Conversation, TED talks, and metaphorization strategies in science communication. Part II explores knowledge transformation by mediators across social media, science writing, press releases, and destination marketing. Part III addresses professional communication practices in climate research and sensitive topics (i.e. extremism). The epilogue discusses balancing simplification with academic integrity in expert knowledge dissemination.
This book will be of interest to students and scholars in discourse analysis, pragmatics, English for Specific Purposes, corpus linguistics, and science communication.
More details
Series
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
17 Tables, black and white; 3 Line drawings, color; 4 Line drawings, black and white; 16 Halftones, color; 5 Halftones, black and white; 19 Illustrations, color; 9 Illustrations, black and white
File size
11,10 MB
ISBN-13
978-1-040-53885-2 (9781040538852)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Rosa Lores | Pilar Mur-Duenas
Recontextualizing Expert Knowledge
The Process, Practices and Aims of Digital Dissemination
Book
approx. 03/2026
1st Edition
Routledge
€228.60
Not yet published
Persons
Rosa Lores is Full Professor in the Department of English and German Studies at the Universidad de Zaragoza, Spain.
Pilar Mur-Duenas is Senior Lecturer in the Department of English and German Studies at the Universidad de Zaragoza, Spain.
Pilar Mur-Duenas is Senior Lecturer in the Department of English and German Studies at the Universidad de Zaragoza, Spain.
Content
Introduction - Sharing knowledge, sharing expertise: Recontextualisation in digital dissemination (Pilar Mur-Duenas and Rosa Lores), Part 1: Author generated digital recontextualisation: New practices, challenging roles, 1. The different facets of an academic's identity: The effects of recontextualisation on the identities of writers in The Conversation (Isabel Herrando-Rodrigo and Suganthi John), 2. Recontextualizing science from the university classroom to the TED stage: A metadiscoursal perspective (Eniko Csomay and Wei Wang), 3. Recontextualisation and re-presentation in new science communication genres: Metaphorisation strategies in German and English (Marina Beccard and Josef Schmied), Part 2: Mediated digital recontextualisation: Transforming knowledge, 4. Communicating public health knowledge on social media: Recontextualisation strategies for Instagram news reporting (Angelicia Anthony Thane and Jean Parkinson), 5. Exploring variation wit hin popular science discourse: A corpus-based study of four types of science writing (Jordan Batchelor), 6. Discursive news values in university press releases (Ruth Breeze), 7. Pragmatic resemiotization through emojis in users' responsive engagement with destination marketing on social media (Francisca Suau-Jimenez and Francisco Yus), Part 3: Reflections on professionals' disseminating practices: Applications and implications, 8. Re-catching attention to Climate Science: Recontextualizing research findings in online communication (Lena Stuedeli and Maria Kuteeva), 9. The challenges of communicating in a sensitive environment about a sensitive topic: the Horizon Europe ARENAS project (Julien Longhi and Katalin Miklossy), Epilogue: Recontextualizing expertise: The art of compromise (Crispin Thurlow), Index
