Health Program Management

Learn how to effectively plan, implement, and evaluate healthprograms Health Program Management: From Development ThroughEvaluation, Second Edition is a practical and usefulintroduction to the management of health programs. While providingan overview of the current best practices in management, thetextbook goes beyond simple management techniques, teachingstudents how to develop, lead, and evaluate their programs toensure quality outcomes. The focus is on the three core managementconcepts of strategy, design, and leadership, but time is alsodevoted to describing facilitative management activities integralto successful programs. Students will learn techniques forcommunication, decision-making, quality assurance, marketing, andprogram evaluation within the structure of the book's programmanagement model. Logically organized with a separate chapter foreach activity, this resource provides a thorough, systematicoverview of the effective development, implementation, andevaluation of health programs. Health Program Management: From Development ThroughEvaluation, Second Edition provides a comprehensive approach tomanagement throughout all stages of a health program. * Learn to develop a strategy that steers the program towardspecific goals * Discover how to design, market, and lead an effective healthprogram * Become familiar with the manager's role in a quality healthprogram * Evaluate potential and existing programs for performance andcapability Students and aspiring managers and leaders preparing themselvesfor the challenges of managing health programs will find theinformation and techniques to develop the skills they need inHealth Program Management: From Development Through Evaluation,Second Edition.