Convergent Journalism
Chinese Approaches
1st Edition
Published on 28. June 2021
264 pages
978-1-000-39282-1 (ISBN)
Description
Convergent Journalism is an online news system that uses a range of media and methods to collect and present information. With the advent and growth of the Internet, this form of news has been flourishing globally and has become the mainstream in China. In 2014, the Chinese Government established media convergence as a national strategy.
This book offers a panoramic view of the theories and practice of Convergent Journalism in a Chinese media landscape. Drawing on a plethora of cases, the author introduces concepts, subjects, and processes, and elaborates on media components including text, visuals, audio, and video. In addition, he discusses the application of search engine optimization, hyperlinks in reporting, user interaction, and user creation of content. Aside from providing an in-depth theoretical analysis, the book provides much guidance for practitioners.
Students, scholars, and professionals of communication studies, journalism, and media studies will benefit from this book.
This book offers a panoramic view of the theories and practice of Convergent Journalism in a Chinese media landscape. Drawing on a plethora of cases, the author introduces concepts, subjects, and processes, and elaborates on media components including text, visuals, audio, and video. In addition, he discusses the application of search engine optimization, hyperlinks in reporting, user interaction, and user creation of content. Aside from providing an in-depth theoretical analysis, the book provides much guidance for practitioners.
Students, scholars, and professionals of communication studies, journalism, and media studies will benefit from this book.
More details
Series
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
Illustrations
9 Tables, black and white; 8 Line drawings, black and white; 47 Halftones, black and white; 55 Illustrations, black and white
ISBN-13
978-1-000-39282-1 (9781000392821)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
01/2023
1st Edition
Routledge
€61.40
Shipment within 10-20 days
Book
06/2021
1st Edition
Routledge
€231.90
Shipment within 10-20 days
Person
Woody Bing Liu is the Dean of Department of Journalism, and the Director of the Institute of Journalism and Communication at Shandong University.
Content
Preface. 1. Studies on Convergence. 2. Understanding Convergent Journalism. 3. News Value and the Principles of Convergent Reporting. 4. Text, Pictures, Audio and Video. 5 SEO and Hyperlinks. 6. Interaction, Sharing and Social media. 7. Convergent News Presentation. 8. Convergent Journalism Education.
