Excellence in Internal Communication Management
Published on 3. January 2017
242 pages
978-1-63157-676-8 (ISBN)
Description
This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.
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Rita Linjuan Men | Shannon A. Bowen
Excellence in Internal Communication Management
Book
12/2016
Business Expert Press
€23.70
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Persons
Dr. Rita Linjuan Men, PhD, APR, is an assistant professor of public relations at the University of Florida. She conducts research on internal communication, employee engagement, leadership, and social media communications. She has published over 30 articles in leading refereed journals and books and has received numerous awards and grants for her work. Dr. Men is an Arthur W. Page Legacy Scholar, a Plank Center for Leadership in Public Relations Scholar and a winner of the PRIDE Journal Article Award for Outstanding Innovation, Development, and Educational Achievements in Public Relations from the National Communication Association.
Content
- Cover
- Contents
- Foreword
- Acknowledgments
- Introduction
- Chapter 1: The Evolving Practices of Internal Communication
- Chapter 2: Understanding Your Internal Publics
- Chapter 3: Building Ethical Internal Relations
- Chapter 4: Leadership Communication
- Chapter 5: Reaching Your Internal Stakeholders
- Chapter 6: Organizational Structure, Culture, and Climate
- Chapter 7: Employee Engagement
- Chapter 8: Change Management and Internal Communication
- Chapter 9: Measuring the Value of Internal Communication
- Chapter 10: The Future of Internal Communication
- Appendices: Measures
- References
- Index
- Adpage
- Backcover
