Information Markets
A Strategic Guideline for the I-Commerce
1st Edition
Published on 26. May 2011
XXI, 617 pages
978-3-11-023610-1 (ISBN)
Description
Information Markets is a compendium of the i-commerce, the commerce with digital information, content as well as software. Information Markets is a comprehensive overview of the state of the art of economic and information science endeavors on the markets of digital information. It provides a strategic guideline for information providers how to analyse their market environment and how to develop possible strategic actions. It is a book for information professionals, both for students of LIS (Library and Information Science), CIS (Computer and Information Science) or Information Management curricula and for practitioners as well as managers in these fields.
Reviews / Votes
"Information Markets: A Strategic Guideline for the I-Commerce, a cooperative project by economist Frank Linde and information scientist Wolfgang G. Stock, has been written from an information economics perspective. ... As an all-inclusive reference work this book is of value for a variety of audience including professors, scientists, practitioners, students, researchers, authorities, policymakers, decision maker, information technology (IT) managers, and others."The Information Society, 28 (2012), pp. 348-349 "... the book treats important aspects of information markets from novel perspectives that are both timely and relevant to LIS. As such, it warrants a place in individual and institutional collections."Journal of the American Society for Information Science and Technology, 63 (2012), pp. 1477-1479More details
Other editions
Additional editions
Book
05/2011
1st Edition
De Gruyter Saur
€124.95
Shipment within 7-9 days
Persons
Frank Linde, Professor of Economics (Research focus: Information Economics), Cologne University of Applied Sciences, Germany, Institute of Information Science; Wolfgang G. Stock, professor for information science and head of the department of Information Science, Heinrich-Heine-University Düsseldorf.
Content
1 - Contents [Seite 6]
2 - Preface [Seite 14]
3 - Part A Propedeutics of Dealing with the Information Market [Seite 24]
3.1 - 1 History of Exploring the Information Market [Seite 26]
3.1.1 - 1.1 Knowledge Workers in the Knowledge Economy [Seite 26]
3.1.2 - 1.2 Information Economy as Fourth Sector [Seite 30]
3.1.3 - 1.3 "Information Superhighways" [Seite 33]
3.1.4 - 1.4 "New Economy" [Seite 36]
3.1.5 - 1.5 Digital Information Services [Seite 37]
3.1.6 - 1.6 M-Commerce [Seite 40]
3.1.7 - 1.7 Information Market-Today: Digital Online Information and Network Economy [Seite 40]
3.1.8 - 1.8 Conclusion [Seite 41]
3.1.9 - 1.9 Bibliography [Seite 42]
3.2 - 2 Information as Economic Good [Seite 46]
3.2.1 - 2.1 Economic Goods [Seite 46]
3.2.2 - 2.2 Information Goods [Seite 47]
3.2.3 - 2.3 Digital Information on the Information Market [Seite 51]
3.2.4 - 2.4 The Economic Significance of the Information Market [Seite 53]
3.2.5 - 2.5 Conclusion [Seite 54]
3.2.6 - 2.6 Bibliography [Seite 54]
3.3 - 3 Economic Particularities of Information Goods [Seite 56]
3.3.1 - 3.1 Market Failure for Information Goods [Seite 56]
3.3.2 - 3.2 First-Copy-Cost Effect [Seite 58]
3.3.3 - 3.3 Information Asymmetries [Seite 61]
3.3.4 - 3.4 Network Effects for Information Goods [Seite 74]
3.3.5 - 3.5 Information as Public Good [Seite 84]
3.3.6 - 3.6 Interdependence of Economic Particularities [Seite 89]
3.3.7 - 3.7 Conclusion [Seite 90]
3.3.8 - 3.8 Bibliography [Seite 92]
4 - Part B Information Society [Seite 98]
4.1 - 4 Information Sociology [Seite 100]
4.1.1 - 4.1 "Information Society" and "Knowledge Society" [Seite 100]
4.1.2 - 4.2 Information and Knowledge Infrastructure [Seite 106]
4.1.3 - 4.3 The Informational City and "Glocality" [Seite 110]
4.1.4 - 4.4 The Digital Divide [Seite 116]
4.1.5 - 4.5 Deviant Information Behavior [Seite 119]
4.1.6 - 4.6 Information Subcultures: Hackers, Crackers, Crashers [Seite 125]
4.1.7 - 4.7 Dark Web: Information Behavior of Terrorist Groups [Seite 126]
4.1.8 - 4.8 Political Science [Seite 128]
4.1.9 - 4.9 Conclusion [Seite 132]
4.1.10 - 4.10 Bibliography [Seite 134]
4.2 - 5 Information Law [Seite 142]
4.2.1 - 5.1 Legal Protection of Information [Seite 142]
4.2.2 - 5.2 Technical Information: Patents and Utility Models [Seite 143]
4.2.3 - 5.3 Aesthetic-Commercial Information: Registered Design [Seite 153]
4.2.4 - 5.4 Advertising Information: Trademark Law [Seite 154]
4.2.5 - 5.5 Works: Copyright Law [Seite 158]
4.2.6 - 5.6 Creative Commons and Copyleft [Seite 163]
4.2.7 - 5.7 Legal Protection of Software [Seite 164]
4.2.8 - 5.8 Person-Related Information: Data Protection Law [Seite 166]
4.2.9 - 5.9 Content on the Internet: Telemedia Law [Seite 168]
4.2.10 - 5.10 Adjacent Fields of Law [Seite 170]
4.2.11 - 5.11 Information Criminal Law [Seite 172]
4.2.12 - 5.12 International Information Law? [Seite 174]
4.2.13 - 5.13 Conclusion [Seite 174]
4.2.14 - 5.14 Bibliography [Seite 176]
4.3 - 6 Information Ethics [Seite 182]
4.3.1 - 6.1 Ethics of a New Culture [Seite 182]
4.3.2 - 6.2 Professional Behavior [Seite 186]
4.3.3 - 6.3 Free Access to Knowledge [Seite 186]
4.3.4 - 6.4 Privacy [Seite 189]
4.3.5 - 6.5 Intellectual Property [Seite 193]
4.3.6 - 6.6 Conclusion [Seite 199]
4.3.7 - 6.7 Bibliography [Seite 200]
5 - Part C Digital Information Goods [Seite 204]
5.1 - 7 Business, Market and Press Information [Seite 206]
5.1.1 - 7.1 Digital Information Products for and about Business and the Press [Seite 207]
5.1.2 - 7.2 Clients on the Market for Business, Market and Press Information [Seite 208]
5.1.3 - 7.3 Business Information [Seite 208]
5.1.4 - 7.4 Company Dossiers [Seite 208]
5.1.5 - 7.5 Credit Information [Seite 211]
5.1.6 - 7.6 Product Information [Seite 212]
5.1.7 - 7.7 Addresses [Seite 214]
5.1.8 - 7.8 Market Data [Seite 215]
5.1.9 - 7.9 Structural, Market and Industry Data [Seite 215]
5.1.10 - 7.10 Stock Market Information [Seite 219]
5.1.11 - 7.11 Time Series [Seite 219]
5.1.12 - 7.12 News [Seite 224]
5.1.13 - 7.13 Media Observation: Press Reviews and Media Resonance Analyses [Seite 226]
5.1.14 - 7.14 Providers' Pricing Strategies [Seite 226]
5.1.15 - 7.15 Conclusion [Seite 227]
5.1.16 - 7.16 Bibliography [Seite 228]
5.2 - 8 Legal Information [Seite 230]
5.2.1 - 8.1 Legal Documents and Their Demanders [Seite 230]
5.2.2 - 8.2 Primary Legal Information I: Legal Norms [Seite 231]
5.2.3 - 8.3 Primary Legal Information II: Cases / Decisions [Seite 233]
5.2.4 - 8.4 Secondary Legal Information: Expert Annotations and Specialist Literature [Seite 234]
5.2.5 - 8.5 Tertiary Legal Information: Citations and Other References [Seite 235]
5.2.6 - 8.6 Providers' Pricing Models [Seite 237]
5.2.7 - 8.7 Conclusion [Seite 238]
5.2.8 - 8.8 Bibliography [Seite 239]
5.3 - 9 STM Information [Seite 242]
5.3.1 - 9.1 Information in Science, Technology and Medicine [Seite 242]
5.3.2 - 9.2 The Production Process of STM Information [Seite 247]
5.3.3 - 9.3 Digital and Print Products [Seite 249]
5.3.4 - 9.4 Journal Impact Factor [Seite 253]
5.3.5 - 9.5 STM eBooks [Seite 255]
5.3.6 - 9.6 Patents and Utility Models [Seite 257]
5.3.7 - 9.7 Digital Object Identifiers (DOI) [Seite 258]
5.3.8 - 9.8 Information Services with Bibliographic References to STM Publications [Seite 259]
5.3.9 - 9.9 STM Facts [Seite 263]
5.3.10 - 9.10 The STM Market: Publishers, Libraries and Scientists [Seite 265]
5.3.11 - 9.11 Conclusion [Seite 269]
5.3.12 - 9.12 Bibliography [Seite 270]
5.4 - 10 Search Tools and Content Aggregators [Seite 274]
5.4.1 - 10.1 Typology of Search Tools and Content Aggregators [Seite 274]
5.4.2 - 10.2 Online Search Engines [Seite 275]
5.4.3 - 10.3 Content Aggregators (Hosts) [Seite 277]
5.4.4 - 10.4 Conclusion [Seite 280]
5.4.5 - 10.5 Bibliography [Seite 280]
5.5 - 11 Web 2.0 Services [Seite 282]
5.5.1 - 11.1 Social Software [Seite 282]
5.5.2 - 11.2 File-Sharing Services [Seite 285]
5.5.3 - 11.3 Social Bookmarking [Seite 290]
5.5.4 - 11.4 Collaborative Construction of a Knowledge Base [Seite 293]
5.5.5 - 11.5 Social Networks [Seite 300]
5.5.6 - 11.6 Conclusion [Seite 303]
5.5.7 - 11.7 Bibliography [Seite 304]
5.6 - 12 Online Music and Internet TV [Seite 310]
5.6.1 - 12.1 Commercial Music Distribution on the World Wide Web [Seite 310]
5.6.2 - 12.2 Internet Television [Seite 312]
5.6.3 - 12.3 Conclusion [Seite 314]
5.6.4 - 12.4 Bibliography [Seite 315]
5.7 - 13 Digital Games [Seite 318]
5.7.1 - 13.1 Console and PC Games [Seite 318]
5.7.2 - 13.2 Digital Versions of "Traditional" Games [Seite 320]
5.7.3 - 13.3 Gambling [Seite 321]
5.7.4 - 13.4 Video Games [Seite 322]
5.7.5 - 13.5 Massively Multiplayer Online Role Playing Games (MMORPGs) [Seite 323]
5.7.6 - 13.6 Social Games [Seite 328]
5.7.7 - 13.7 Games with a Purpose [Seite 329]
5.7.8 - 13.8 Conclusion [Seite 330]
5.7.9 - 13.9 Bibliography [Seite 331]
5.8 - 14 Software [Seite 334]
5.8.1 - 14.1 The Software Market [Seite 334]
5.8.2 - 14.2 Software Development [Seite 336]
5.8.3 - 14.3 Globalization and "Offshoring" [Seite 343]
5.8.4 - 14.4 Conclusion [Seite 346]
5.8.5 - 14.5 Bibliography [Seite 347]
5.9 - 15 Online Advertising [Seite 350]
5.9.1 - 15.1 Forms of Advertising on the Internet [Seite 350]
5.9.2 - 15.2 Banner Advertising [Seite 353]
5.9.3 - 15.3 Target-Group Specific Online Advertising [Seite 355]
5.9.4 - 15.4 Advertising in Digital Games [Seite 355]
5.9.5 - 15.5 E-Mail Advertising [Seite 357]
5.9.6 - 15.6 Context-Specific Advertising [Seite 358]
5.9.7 - 15.7 Viral Marketing [Seite 362]
5.9.8 - 15.8 Conclusion [Seite 364]
5.9.9 - 15.9 Bibliography [Seite 365]
6 - Part D Competitive Strategies of Information Providers [Seite 368]
6.1 - 16 Strategic Framework [Seite 370]
6.1.1 - 16.1 Porter's Model of Industry Structure Analysis [Seite 370]
6.1.2 - 16.2 Nalebuff's and Brandenburger's Value Net [Seite 372]
6.1.3 - 16.3 The Value Net's Elements [Seite 373]
6.1.4 - 16.4 Value Nets for Information Goods [Seite 376]
6.1.5 - 16.5 Business and Business Field Strategies [Seite 377]
6.1.6 - 16.6 Competitive Advantages [Seite 379]
6.1.7 - 16.7 Strategic Variables for Designing Value Nets [Seite 379]
6.1.8 - 16.8 Conclusion [Seite 381]
6.1.9 - 16.9 Bibliography [Seite 382]
6.2 - 17 Timing of Market Entry [Seite 384]
6.2.1 - 17.1 Innovators and Imitators [Seite 384]
6.2.2 - 17.2 Advantages and Disadvantages for First Movers [Seite 385]
6.2.3 - 17.3 First-Mover Advantages on Information Markets [Seite 388]
6.2.4 - 17.4 Empirical Proofs for First-Mover Advantages [Seite 391]
6.2.5 - 17.5 Second-Mover Advantages [Seite 395]
6.2.6 - 17.6 Conclusion [Seite 397]
6.2.7 - 17.7 Bibliography [Seite 398]
6.3 - 18 Pricing [Seite 402]
6.3.1 - 18.1 Product and Pricing Policy [Seite 402]
6.3.2 - 18.2 Forms of Price Differentiation [Seite 405]
6.3.3 - 18.3 Conclusion [Seite 441]
6.3.4 - 18.4 Bibliography [Seite 443]
6.4 - 19 Managing Compatibility and Standardization [Seite 450]
6.4.1 - 19.1 Compatibility Standards and Standardization [Seite 450]
6.4.2 - 19.2 Relevance of Standards [Seite 451]
6.4.3 - 19.3 Forms of Standards [Seite 452]
6.4.4 - 19.4 Determining Factors of Standardization [Seite 453]
6.4.5 - 19.5 Standards on Information Markets [Seite 456]
6.4.6 - 19.6 Effects of Compatibility Standards [Seite 458]
6.4.7 - 19.7 Upwards and Downwards Compatibility [Seite 459]
6.4.8 - 19.8 Strategies of Standardization [Seite 460]
6.4.9 - 19.9 Options of Proactive Behavior [Seite 463]
6.4.10 - 19.10 Options of Passive Behavior [Seite 466]
6.4.11 - 19.11 Opening a Standard as Trade-Off Issue [Seite 467]
6.4.12 - 19.12 Conclusion [Seite 470]
6.4.13 - 19.13 Bibliography [Seite 471]
6.5 - 20 Complement Management [Seite 474]
6.5.1 - 20.1 Kinds of Complementary Relationships [Seite 474]
6.5.2 - 20.2 Starting Points for Creating Indirect Network Effects [Seite 476]
6.5.3 - 20.3 Strategic Variants of the Complement Range [Seite 478]
6.5.4 - 20.4 Conclusion [Seite 480]
6.5.5 - 20.5 Bibliography [Seite 480]
6.6 - 21 Copy Protection Management [Seite 482]
6.6.1 - 21.1 Development of Copyright for Information Goods [Seite 482]
6.6.2 - 21.2 Digital Rights Management Systems (DRMS) [Seite 483]
6.6.3 - 21.3 Advantages and Disadvantages of DRMS [Seite 487]
6.6.4 - 21.4 Copy Protection and Network Effects [Seite 491]
6.6.5 - 21.5 Media Asset Value Maps [Seite 496]
6.6.6 - 21.6 Conclusion [Seite 498]
6.6.7 - 21.7 Bibliography [Seite 498]
6.7 - 22 Signaling [Seite 502]
6.7.1 - 22.1 Market Failure Due to Information Asymmetries [Seite 502]
6.7.2 - 22.2 Market Communication via Signals [Seite 502]
6.7.3 - 22.3 Approaches to Reducing Product-Related Quality Insecurities [Seite 505]
6.7.4 - 22.4 Signals in Strategic Market Communication [Seite 520]
6.7.5 - 22.5 Conclusion [Seite 531]
6.7.6 - 22.6 Bibliography [Seite 532]
6.8 - 23 Lock-In Management [Seite 538]
6.8.1 - 23.1 Switching Costs and Lock-In [Seite 538]
6.8.2 - 23.2 Switching Costs in Information Good Economy [Seite 540]
6.8.3 - 23.3 From Accidental Lock-In to Planned Lock-In [Seite 541]
6.8.4 - 23.4 The Lock-In Cycle [Seite 542]
6.8.5 - 23.5 Conclusion [Seite 554]
6.8.6 - 23.6 Bibliography [Seite 555]
7 - Part E The "Illegal" Information Market: Piracy [Seite 558]
7.1 - 24 Possible Causes of Piracy [Seite 560]
7.1.1 - 24.1 Piracy of Information Goods [Seite 560]
7.1.2 - 24.2 Consumer Characteristics [Seite 562]
7.1.3 - 24.3 Sense of Justice and Prices [Seite 563]
7.1.4 - 24.4 Morals and Social Norms [Seite 565]
7.1.5 - 24.5 Designing Products and Services [Seite 567]
7.1.6 - 24.6 Conclusion [Seite 568]
7.1.7 - 24.7 Bibliography [Seite 568]
7.2 - 25 Economic Consequences of Piracy [Seite 572]
7.2.1 - 25.1 Object of Consideration [Seite 572]
7.2.2 - 25.2 Consequences of Piracy from a Welfare-Theoretical Perspective [Seite 572]
7.2.3 - 25.3 Consequences of Piracy from Dynamic Points of View [Seite 576]
7.2.4 - 25.4 Conclusion [Seite 582]
7.2.5 - 25.5 Bibliography [Seite 583]
7.3 - 26 Strategic Starting Points for Dealing with Piracy [Seite 586]
7.3.1 - 26.1 Strategic Action in View of Piracy [Seite 586]
7.3.2 - 26.2 Measures Against Illegal Offers [Seite 587]
7.3.3 - 26.3 Improving Legal Offers [Seite 591]
7.3.4 - 26.4 Developing New Business Models [Seite 594]
7.3.5 - 26.5 Conclusion [Seite 596]
7.3.6 - 26.6 Bibliography [Seite 597]
8 - Glossary [Seite 600]
9 - Index of Names [Seite 614]
10 - Subject Index [Seite 632]
2 - Preface [Seite 14]
3 - Part A Propedeutics of Dealing with the Information Market [Seite 24]
3.1 - 1 History of Exploring the Information Market [Seite 26]
3.1.1 - 1.1 Knowledge Workers in the Knowledge Economy [Seite 26]
3.1.2 - 1.2 Information Economy as Fourth Sector [Seite 30]
3.1.3 - 1.3 "Information Superhighways" [Seite 33]
3.1.4 - 1.4 "New Economy" [Seite 36]
3.1.5 - 1.5 Digital Information Services [Seite 37]
3.1.6 - 1.6 M-Commerce [Seite 40]
3.1.7 - 1.7 Information Market-Today: Digital Online Information and Network Economy [Seite 40]
3.1.8 - 1.8 Conclusion [Seite 41]
3.1.9 - 1.9 Bibliography [Seite 42]
3.2 - 2 Information as Economic Good [Seite 46]
3.2.1 - 2.1 Economic Goods [Seite 46]
3.2.2 - 2.2 Information Goods [Seite 47]
3.2.3 - 2.3 Digital Information on the Information Market [Seite 51]
3.2.4 - 2.4 The Economic Significance of the Information Market [Seite 53]
3.2.5 - 2.5 Conclusion [Seite 54]
3.2.6 - 2.6 Bibliography [Seite 54]
3.3 - 3 Economic Particularities of Information Goods [Seite 56]
3.3.1 - 3.1 Market Failure for Information Goods [Seite 56]
3.3.2 - 3.2 First-Copy-Cost Effect [Seite 58]
3.3.3 - 3.3 Information Asymmetries [Seite 61]
3.3.4 - 3.4 Network Effects for Information Goods [Seite 74]
3.3.5 - 3.5 Information as Public Good [Seite 84]
3.3.6 - 3.6 Interdependence of Economic Particularities [Seite 89]
3.3.7 - 3.7 Conclusion [Seite 90]
3.3.8 - 3.8 Bibliography [Seite 92]
4 - Part B Information Society [Seite 98]
4.1 - 4 Information Sociology [Seite 100]
4.1.1 - 4.1 "Information Society" and "Knowledge Society" [Seite 100]
4.1.2 - 4.2 Information and Knowledge Infrastructure [Seite 106]
4.1.3 - 4.3 The Informational City and "Glocality" [Seite 110]
4.1.4 - 4.4 The Digital Divide [Seite 116]
4.1.5 - 4.5 Deviant Information Behavior [Seite 119]
4.1.6 - 4.6 Information Subcultures: Hackers, Crackers, Crashers [Seite 125]
4.1.7 - 4.7 Dark Web: Information Behavior of Terrorist Groups [Seite 126]
4.1.8 - 4.8 Political Science [Seite 128]
4.1.9 - 4.9 Conclusion [Seite 132]
4.1.10 - 4.10 Bibliography [Seite 134]
4.2 - 5 Information Law [Seite 142]
4.2.1 - 5.1 Legal Protection of Information [Seite 142]
4.2.2 - 5.2 Technical Information: Patents and Utility Models [Seite 143]
4.2.3 - 5.3 Aesthetic-Commercial Information: Registered Design [Seite 153]
4.2.4 - 5.4 Advertising Information: Trademark Law [Seite 154]
4.2.5 - 5.5 Works: Copyright Law [Seite 158]
4.2.6 - 5.6 Creative Commons and Copyleft [Seite 163]
4.2.7 - 5.7 Legal Protection of Software [Seite 164]
4.2.8 - 5.8 Person-Related Information: Data Protection Law [Seite 166]
4.2.9 - 5.9 Content on the Internet: Telemedia Law [Seite 168]
4.2.10 - 5.10 Adjacent Fields of Law [Seite 170]
4.2.11 - 5.11 Information Criminal Law [Seite 172]
4.2.12 - 5.12 International Information Law? [Seite 174]
4.2.13 - 5.13 Conclusion [Seite 174]
4.2.14 - 5.14 Bibliography [Seite 176]
4.3 - 6 Information Ethics [Seite 182]
4.3.1 - 6.1 Ethics of a New Culture [Seite 182]
4.3.2 - 6.2 Professional Behavior [Seite 186]
4.3.3 - 6.3 Free Access to Knowledge [Seite 186]
4.3.4 - 6.4 Privacy [Seite 189]
4.3.5 - 6.5 Intellectual Property [Seite 193]
4.3.6 - 6.6 Conclusion [Seite 199]
4.3.7 - 6.7 Bibliography [Seite 200]
5 - Part C Digital Information Goods [Seite 204]
5.1 - 7 Business, Market and Press Information [Seite 206]
5.1.1 - 7.1 Digital Information Products for and about Business and the Press [Seite 207]
5.1.2 - 7.2 Clients on the Market for Business, Market and Press Information [Seite 208]
5.1.3 - 7.3 Business Information [Seite 208]
5.1.4 - 7.4 Company Dossiers [Seite 208]
5.1.5 - 7.5 Credit Information [Seite 211]
5.1.6 - 7.6 Product Information [Seite 212]
5.1.7 - 7.7 Addresses [Seite 214]
5.1.8 - 7.8 Market Data [Seite 215]
5.1.9 - 7.9 Structural, Market and Industry Data [Seite 215]
5.1.10 - 7.10 Stock Market Information [Seite 219]
5.1.11 - 7.11 Time Series [Seite 219]
5.1.12 - 7.12 News [Seite 224]
5.1.13 - 7.13 Media Observation: Press Reviews and Media Resonance Analyses [Seite 226]
5.1.14 - 7.14 Providers' Pricing Strategies [Seite 226]
5.1.15 - 7.15 Conclusion [Seite 227]
5.1.16 - 7.16 Bibliography [Seite 228]
5.2 - 8 Legal Information [Seite 230]
5.2.1 - 8.1 Legal Documents and Their Demanders [Seite 230]
5.2.2 - 8.2 Primary Legal Information I: Legal Norms [Seite 231]
5.2.3 - 8.3 Primary Legal Information II: Cases / Decisions [Seite 233]
5.2.4 - 8.4 Secondary Legal Information: Expert Annotations and Specialist Literature [Seite 234]
5.2.5 - 8.5 Tertiary Legal Information: Citations and Other References [Seite 235]
5.2.6 - 8.6 Providers' Pricing Models [Seite 237]
5.2.7 - 8.7 Conclusion [Seite 238]
5.2.8 - 8.8 Bibliography [Seite 239]
5.3 - 9 STM Information [Seite 242]
5.3.1 - 9.1 Information in Science, Technology and Medicine [Seite 242]
5.3.2 - 9.2 The Production Process of STM Information [Seite 247]
5.3.3 - 9.3 Digital and Print Products [Seite 249]
5.3.4 - 9.4 Journal Impact Factor [Seite 253]
5.3.5 - 9.5 STM eBooks [Seite 255]
5.3.6 - 9.6 Patents and Utility Models [Seite 257]
5.3.7 - 9.7 Digital Object Identifiers (DOI) [Seite 258]
5.3.8 - 9.8 Information Services with Bibliographic References to STM Publications [Seite 259]
5.3.9 - 9.9 STM Facts [Seite 263]
5.3.10 - 9.10 The STM Market: Publishers, Libraries and Scientists [Seite 265]
5.3.11 - 9.11 Conclusion [Seite 269]
5.3.12 - 9.12 Bibliography [Seite 270]
5.4 - 10 Search Tools and Content Aggregators [Seite 274]
5.4.1 - 10.1 Typology of Search Tools and Content Aggregators [Seite 274]
5.4.2 - 10.2 Online Search Engines [Seite 275]
5.4.3 - 10.3 Content Aggregators (Hosts) [Seite 277]
5.4.4 - 10.4 Conclusion [Seite 280]
5.4.5 - 10.5 Bibliography [Seite 280]
5.5 - 11 Web 2.0 Services [Seite 282]
5.5.1 - 11.1 Social Software [Seite 282]
5.5.2 - 11.2 File-Sharing Services [Seite 285]
5.5.3 - 11.3 Social Bookmarking [Seite 290]
5.5.4 - 11.4 Collaborative Construction of a Knowledge Base [Seite 293]
5.5.5 - 11.5 Social Networks [Seite 300]
5.5.6 - 11.6 Conclusion [Seite 303]
5.5.7 - 11.7 Bibliography [Seite 304]
5.6 - 12 Online Music and Internet TV [Seite 310]
5.6.1 - 12.1 Commercial Music Distribution on the World Wide Web [Seite 310]
5.6.2 - 12.2 Internet Television [Seite 312]
5.6.3 - 12.3 Conclusion [Seite 314]
5.6.4 - 12.4 Bibliography [Seite 315]
5.7 - 13 Digital Games [Seite 318]
5.7.1 - 13.1 Console and PC Games [Seite 318]
5.7.2 - 13.2 Digital Versions of "Traditional" Games [Seite 320]
5.7.3 - 13.3 Gambling [Seite 321]
5.7.4 - 13.4 Video Games [Seite 322]
5.7.5 - 13.5 Massively Multiplayer Online Role Playing Games (MMORPGs) [Seite 323]
5.7.6 - 13.6 Social Games [Seite 328]
5.7.7 - 13.7 Games with a Purpose [Seite 329]
5.7.8 - 13.8 Conclusion [Seite 330]
5.7.9 - 13.9 Bibliography [Seite 331]
5.8 - 14 Software [Seite 334]
5.8.1 - 14.1 The Software Market [Seite 334]
5.8.2 - 14.2 Software Development [Seite 336]
5.8.3 - 14.3 Globalization and "Offshoring" [Seite 343]
5.8.4 - 14.4 Conclusion [Seite 346]
5.8.5 - 14.5 Bibliography [Seite 347]
5.9 - 15 Online Advertising [Seite 350]
5.9.1 - 15.1 Forms of Advertising on the Internet [Seite 350]
5.9.2 - 15.2 Banner Advertising [Seite 353]
5.9.3 - 15.3 Target-Group Specific Online Advertising [Seite 355]
5.9.4 - 15.4 Advertising in Digital Games [Seite 355]
5.9.5 - 15.5 E-Mail Advertising [Seite 357]
5.9.6 - 15.6 Context-Specific Advertising [Seite 358]
5.9.7 - 15.7 Viral Marketing [Seite 362]
5.9.8 - 15.8 Conclusion [Seite 364]
5.9.9 - 15.9 Bibliography [Seite 365]
6 - Part D Competitive Strategies of Information Providers [Seite 368]
6.1 - 16 Strategic Framework [Seite 370]
6.1.1 - 16.1 Porter's Model of Industry Structure Analysis [Seite 370]
6.1.2 - 16.2 Nalebuff's and Brandenburger's Value Net [Seite 372]
6.1.3 - 16.3 The Value Net's Elements [Seite 373]
6.1.4 - 16.4 Value Nets for Information Goods [Seite 376]
6.1.5 - 16.5 Business and Business Field Strategies [Seite 377]
6.1.6 - 16.6 Competitive Advantages [Seite 379]
6.1.7 - 16.7 Strategic Variables for Designing Value Nets [Seite 379]
6.1.8 - 16.8 Conclusion [Seite 381]
6.1.9 - 16.9 Bibliography [Seite 382]
6.2 - 17 Timing of Market Entry [Seite 384]
6.2.1 - 17.1 Innovators and Imitators [Seite 384]
6.2.2 - 17.2 Advantages and Disadvantages for First Movers [Seite 385]
6.2.3 - 17.3 First-Mover Advantages on Information Markets [Seite 388]
6.2.4 - 17.4 Empirical Proofs for First-Mover Advantages [Seite 391]
6.2.5 - 17.5 Second-Mover Advantages [Seite 395]
6.2.6 - 17.6 Conclusion [Seite 397]
6.2.7 - 17.7 Bibliography [Seite 398]
6.3 - 18 Pricing [Seite 402]
6.3.1 - 18.1 Product and Pricing Policy [Seite 402]
6.3.2 - 18.2 Forms of Price Differentiation [Seite 405]
6.3.3 - 18.3 Conclusion [Seite 441]
6.3.4 - 18.4 Bibliography [Seite 443]
6.4 - 19 Managing Compatibility and Standardization [Seite 450]
6.4.1 - 19.1 Compatibility Standards and Standardization [Seite 450]
6.4.2 - 19.2 Relevance of Standards [Seite 451]
6.4.3 - 19.3 Forms of Standards [Seite 452]
6.4.4 - 19.4 Determining Factors of Standardization [Seite 453]
6.4.5 - 19.5 Standards on Information Markets [Seite 456]
6.4.6 - 19.6 Effects of Compatibility Standards [Seite 458]
6.4.7 - 19.7 Upwards and Downwards Compatibility [Seite 459]
6.4.8 - 19.8 Strategies of Standardization [Seite 460]
6.4.9 - 19.9 Options of Proactive Behavior [Seite 463]
6.4.10 - 19.10 Options of Passive Behavior [Seite 466]
6.4.11 - 19.11 Opening a Standard as Trade-Off Issue [Seite 467]
6.4.12 - 19.12 Conclusion [Seite 470]
6.4.13 - 19.13 Bibliography [Seite 471]
6.5 - 20 Complement Management [Seite 474]
6.5.1 - 20.1 Kinds of Complementary Relationships [Seite 474]
6.5.2 - 20.2 Starting Points for Creating Indirect Network Effects [Seite 476]
6.5.3 - 20.3 Strategic Variants of the Complement Range [Seite 478]
6.5.4 - 20.4 Conclusion [Seite 480]
6.5.5 - 20.5 Bibliography [Seite 480]
6.6 - 21 Copy Protection Management [Seite 482]
6.6.1 - 21.1 Development of Copyright for Information Goods [Seite 482]
6.6.2 - 21.2 Digital Rights Management Systems (DRMS) [Seite 483]
6.6.3 - 21.3 Advantages and Disadvantages of DRMS [Seite 487]
6.6.4 - 21.4 Copy Protection and Network Effects [Seite 491]
6.6.5 - 21.5 Media Asset Value Maps [Seite 496]
6.6.6 - 21.6 Conclusion [Seite 498]
6.6.7 - 21.7 Bibliography [Seite 498]
6.7 - 22 Signaling [Seite 502]
6.7.1 - 22.1 Market Failure Due to Information Asymmetries [Seite 502]
6.7.2 - 22.2 Market Communication via Signals [Seite 502]
6.7.3 - 22.3 Approaches to Reducing Product-Related Quality Insecurities [Seite 505]
6.7.4 - 22.4 Signals in Strategic Market Communication [Seite 520]
6.7.5 - 22.5 Conclusion [Seite 531]
6.7.6 - 22.6 Bibliography [Seite 532]
6.8 - 23 Lock-In Management [Seite 538]
6.8.1 - 23.1 Switching Costs and Lock-In [Seite 538]
6.8.2 - 23.2 Switching Costs in Information Good Economy [Seite 540]
6.8.3 - 23.3 From Accidental Lock-In to Planned Lock-In [Seite 541]
6.8.4 - 23.4 The Lock-In Cycle [Seite 542]
6.8.5 - 23.5 Conclusion [Seite 554]
6.8.6 - 23.6 Bibliography [Seite 555]
7 - Part E The "Illegal" Information Market: Piracy [Seite 558]
7.1 - 24 Possible Causes of Piracy [Seite 560]
7.1.1 - 24.1 Piracy of Information Goods [Seite 560]
7.1.2 - 24.2 Consumer Characteristics [Seite 562]
7.1.3 - 24.3 Sense of Justice and Prices [Seite 563]
7.1.4 - 24.4 Morals and Social Norms [Seite 565]
7.1.5 - 24.5 Designing Products and Services [Seite 567]
7.1.6 - 24.6 Conclusion [Seite 568]
7.1.7 - 24.7 Bibliography [Seite 568]
7.2 - 25 Economic Consequences of Piracy [Seite 572]
7.2.1 - 25.1 Object of Consideration [Seite 572]
7.2.2 - 25.2 Consequences of Piracy from a Welfare-Theoretical Perspective [Seite 572]
7.2.3 - 25.3 Consequences of Piracy from Dynamic Points of View [Seite 576]
7.2.4 - 25.4 Conclusion [Seite 582]
7.2.5 - 25.5 Bibliography [Seite 583]
7.3 - 26 Strategic Starting Points for Dealing with Piracy [Seite 586]
7.3.1 - 26.1 Strategic Action in View of Piracy [Seite 586]
7.3.2 - 26.2 Measures Against Illegal Offers [Seite 587]
7.3.3 - 26.3 Improving Legal Offers [Seite 591]
7.3.4 - 26.4 Developing New Business Models [Seite 594]
7.3.5 - 26.5 Conclusion [Seite 596]
7.3.6 - 26.6 Bibliography [Seite 597]
8 - Glossary [Seite 600]
9 - Index of Names [Seite 614]
10 - Subject Index [Seite 632]
