
Guerrilla Business Secrets
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Do you long to break out of the corporate rate race and run your own business? Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series, and Steve Savage, management consultant and salesman extraordinaire, team up to show you how in this truly captivating guide. By learning from Steve's desolate disasters and tremendous triumphs, you will gain the knowledge you need to start and run a business-covering every facet from picking a hot product to navigating government bureaucracy to expanding overseas.
Learn how Steve develops dazzling products, builds successful sales forces, and once took a company from zero to $60 million in six years. Guerrilla Business Secrets tells how hundreds of men and women trained by Steve were able to fulfill their dreams and stretch to the outer limits of their potential.
"I have never seen anyone who could organize a business, recruit a sales force, and motivate an entire company better than Steve Savage. He is a genuine business visionary." -Rod Turner, Senior Executive Vice President, Colgate Palmolive
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Content
- Intro
- Title Page
- Copyright Page
- Dedication Page
- Contents
- Acknowledgments
- Introduction
- Guerrilla Business Secret #1: How Guerrillas Start a Company, Pick a Hot Product, and Target a Market
- Guerrilla Business Secret #2: How a Corporate Person Becomes a Guerrilla
- Guerrilla Business Secret #3: How Guerrillas Can Sell a Fantastic Product, Make a Fatal Mistake-and Recover
- Guerrilla Business Secret #4: Drive Decision Making Downward
- Guerrilla Business Secret #5: Make Everyone Feel Important
- Guerrilla Business Secret #6: Elevate Your Salespeople
- Guerrilla Business Secret #7: Make Your Business an Adventure
- Guerrilla Business Secret #8: Improve on Someone Else's Idea
- Guerrilla Business Secret #9: Be Different
- Guerrilla Business Secret #10: Use Your Wits, Not Your Money
- Guerrilla Business Secret #11: Avoid Lawsuits by Friendly Compromise
- Guerrilla Business Secret #12: Help Your Local Community
- Guerrilla Business Secret #13: Hire Consultants Only When they Can Add Value
- Guerrilla Business Secret #14: Control Your Growth
- Guerrilla Business Secret #15: Convert a Disaster into a Triumph
- Guerrilla Business Secret #16: Don't be Afraid to Try Again
- Guerrilla Business Secret #17: Make it Easy for the Customer
- Guerrilla Business Secret #18: Analyze the "Typical" Salesperson's Techniques-and Do the Opposite
- Guerrilla Business Secret #19: Use Direct Mail for Dramatic Growth
- Guerrilla Business Secret #20: Hire Salespeople from Your Target Market
- Guerrilla Business Secret #21: Diversify Only When You have Optimized Your Core Product and Territory
- Guerrilla Business Secret #22: Don't Let the Lawyers be the Only winners
- Guerrilla Business Secret #23: Add New Products Cautiously
- Guerrilla Business Secret #24: Rent As Long As You Can
- Build When You Must
- Guerrilla Business Secret #25: Place Women in Leadership Positions
- Guerrilla Business Secret #26: Work Hard, Work Smart
- Guerrilla Business Secret #27: Use Telemarketing to Boost Sales
- Guerrilla Business Secret #28: Sell Before You Peak
- Guerrilla Business Secret #29: Test Everything
- Guerrilla Business Secret #30: The Rollout Must Emulate the Test
- Guerrilla Business Secret #31: Increase the Size of Your Tests Before Committing to a Program
- Guerrilla Business Secret #32: Hire Professional Managers When You Reach Your Limits
- Guerrilla Business Secret #33: Avoid Bureaucracy
- Work Out of Your Home
- Guerrilla Business Secret #34: An Easy Sale is Not Enough
- It's the Easy Delivery that Counts
- Guerrilla Business Secret #35: Sell Your Company
- Buy it Back
- Guerrilla Business Secret #36: Go International When You have Fulfilled Your Domestic Market
- Guerrilla Business Secret #37: Eliminate Rules Every Day
- Guerrilla Business Secret #38: Don't Ask for Government Permission
- Guerrilla Business Secret #39: Hire a Local Manager You Can Trust
- Guerrilla Business Secret #40: Open Up Other Countries When You Have a Stable Management in the First
- Guerrilla Business Secret #41: Set Up a Distributorship When You Can't Justify a Subsidiary
- Guerrilla Business Secret #42: Work in Countries Where Others Fear to Go
- Guerrilla Business Secret #43: Jump in When the Economic Factors are Right
- Guerrilla Business Secret #44: Sell Your Company, Buy it Back, and Sell it Again
- Guerrilla Business Secret #45: Abandon a Country After You have Tried Everything Without Success
- Guerrilla Business Secret #46: Learn the Language
- Guerrilla Business Secret #47: Become a Guerrilla Consultant
- Guerrilla Business Secret #48: There is Nothing More Exciting than Business
- Guerrilla Business Secret #49: Love Your Business
- Guerrilla Business Secret #50: Don't be Afraid to Fail
- Guerrilla Business Secret #51: Just Do it
- Guerrilla Business Secret #52: Trust Your Gut
- Guerrilla Business Secret #53: Get in the Trenches
- Guerrilla Business Secret #54: Take Your Job Seriously, Not Yourself
- Guerrilla Business Secret #55: Set the Entrepreneur Free
- Guerrilla Business Secret #56: International Development Takes Time
- Guerrilla Business Secret #57: Never Give Up
- Guerrilla Business Secret #58: Guerrillas Never Retire
- Bonus
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File format: ePUB
Copy protection: Watermark-DRM (Digital Rights Management)
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