Google AdWords Insider
Insider Strategies You Must Master to Instantly Expose Your Business to 200 Million Google Users
1st Edition
Published on 31. December 2020
164 pages
978-1-60037-915-4 (ISBN)
Description
Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world's number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book. Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.
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Google AdWords Insider
Insider Strategies You Must Master to Instantly Expose Your Business to 200 Million Google Users
Book
07/2010
Morgan James Publishing llc
€14.30
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Person
Simon Leung is an Internet entrepreneur, International speaker, published author, as well as a marketing consultant, coach and mentor. You can visit and connect with the author online at www.SimonLeung.com.
Content
- Intro
- Cover
- Title
- Copyright
- Dedication
- Table of Contents
- Foreword By Joel Comm
- Introduction And $97 Gift
- Chapter One: Understanding The Google Fundamentals
- What You Need To Know About Google
- Why You Must Advertise On Google
- How AdWords Helps You Achieve Your Goals
- Chapter Two: Mastering The Basics Of Google AdWords
- Important Things To Understand About The AdWords System
- Essential Facts About AdWords Costs
- Vital Billing Cycle Information You Must Know
- Crucial Ad Rank Details That Will Save You A Fortune
- Search And Content Network Distinctions You Must Realize
- Widespread Lie About AdWords You Must Not Fall For
- Chapter Three: Conducting The Right Market Research
- Discover Your Passionate Niche Within
- How To Find A Target Market That Will Beg To Buy From You
- Market Research Resources You Cannot Live Without
- Key Consideration Points When Determining Your Final Product
- Chapter Four: Designing Google-Friendly Landing Pages
- Why Google-Friendly Landing Pages Are More Essential Than Ever
- Exact Types Of Quality Content Google Is Looking For
- Understand The Importance Of Building Customer Relationships
- How To Maximize Your Return On Every Click
- Protect Your Business And Increase Quality With Legal Disclaimers
- Website Design And Graphics Secrets That Will Blow Your Quality Through The Roof
- Chapter Five: Putting Together Effective Account Structures
- The Three Essential Levels Of The Account Structure
- Make Life Simpler With An Easy To Navigate Account
- Let Your Targeting Decide Your Structure
- Chapter Six: Building Powerful Relevant Keyword Lists
- The Quick And Easy Way Of Doing Keyword Research
- AdWords Success Begins With One Crucial Element
- Grow Your Traffic Exponentially With Far Less Effort
- Three Essential Ways To Targeting Your Ideal Prospect
- The Power To Eliminate Keyword Irrelevancy Is In Your Hands
- Chapter Seven: Writing Highly Converting Ads In 95 Characters
- The One And Only Goal You Must Achieve With Your Ad
- Only Get Your Perfect Prospects To Click On Your Ad
- Demand The Attention Of Your Prospects Before Anyone Else Gets The Chance
- Guarantee Your Prospects' Understanding Of Your Promotions
- Aggressive Competition Means You Cannot Be Just Another Number
- Create Irresistible Call-To-Actions And Make Prospects Do What You Want
- Chapter Eight: Managing Accounts For Long-Term Profits
- Set It And Remember It
- There's Always Room For Landing Page Improvement
- Do Not Leave Out The Keywords And Ads
- Life's Too Short To Be Paying Google Too Much Money
- Conclusion And Next Steps
- Bonus Chapters
- Appendix A: Glossary Of Basic Google AdWords Terminology
- Appendix B: Additional Resources
- About The Author
