Basics Graphic Design 03: Idea Generation
1st Edition
Published on 17. December 2012
200 pages
978-2-940447-42-8 (ISBN)
Description
Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.
More details
Series
Edition
1. Auflage
Language
English
Place of publication
Lausanne
Switzerland
Publishing group
Bloomsbury Publishing PLC
Illustrations
200 colour illus
ISBN-13
978-2-940447-42-8 (9782940447428)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Neil Leonard | Gavin Ambrose
Basics Graphic Design 03: Idea Generation
Book
01/2020
Bloomsbury Visual Arts
€34.00
Shipment within 15-20 days
Neil Leonard | Gavin Ambrose
Basics Graphic Design 03: Idea Generation
Book
12/2012
AVA Publishing SA
€49.70
Article exhausted; check different version
Persons
Neil Leonard is a designer and educator; he is a freelance designer and used to work at the Arts University College at Bournemouth, UK, lecturing on the BA in Visual Communication. A graduate of the London College of Communication, his experience of graphic design is broad and encompasses areas as diverse as typography, illustration and new media. Through each of these disciplines an investigative research interest plays a vital part and informs his freelance practice.
Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
Content
Chapter 1: Basic principles
Getting started
Kick-starting the process
Working in a group
Studio interview
Exercise
Chapter 2: Creative thinking and idea generation
Strategies and methods
Exploring idea generation
Studio interview
Exercise
Chapter 3: Audience and context
Audience-specific techniques
Client and competition
Object, construction and materials
Studio interview
Exercise
Chapter 4: Practical idea generation
Working in the studio
Working in the environment
Studio interview
Exercise
Chapter 5: Developing and informing your ideas
Informing your ideas
Synthesis and development
Studio interview
Exercise
Chapter 6: Application
Presenting and communicating ideas
Applying idea generation
Studio interview
Exercise
Getting started
Kick-starting the process
Working in a group
Studio interview
Exercise
Chapter 2: Creative thinking and idea generation
Strategies and methods
Exploring idea generation
Studio interview
Exercise
Chapter 3: Audience and context
Audience-specific techniques
Client and competition
Object, construction and materials
Studio interview
Exercise
Chapter 4: Practical idea generation
Working in the studio
Working in the environment
Studio interview
Exercise
Chapter 5: Developing and informing your ideas
Informing your ideas
Synthesis and development
Studio interview
Exercise
Chapter 6: Application
Presenting and communicating ideas
Applying idea generation
Studio interview
Exercise
