Basics Graphic Design 02: Design Research
Investigation for Successful Creative Solutions
1st Edition
Published on 9. July 2012
200 pages
978-2-940447-38-1 (ISBN)
Description
Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more.
Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.
Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.
More details
Series
Edition
1. Auflage
Language
English
Place of publication
Lausanne
Switzerland
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Illustrations
200 colour illus
ISBN-13
978-2-940447-38-1 (9782940447381)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Neil Leonard | Gavin Ambrose
Basics Graphic Design 02: Design Research
Investigation for successful creative solutions
Book
02/2020
Bloomsbury Visual Arts
€34.00
Shipment within 15-20 days
Neil Leonard | Gavin Ambrose
Basics Graphic Design 02: Design Research
Investigation for successful creative solutions
Book
07/2012
AVA Publishing SA
€48.46
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Persons
Neil Leonard is a designer and educator. He is a graduate of the London College of Communication and is currently lecturing on the BA in Visual Communication at the Arts University College at Bournemouth, UK.
Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
Content
Contents
Introduction
Chapter 1: The basics of research
Why research?
Getting started
Primary, secondary and tertiary
Key terminology
Studio interview - Emily Hale
Activity - Approaching research
Chapter 2: Understanding context
Audience and social contexts
Design contexts
Theoretical underpinning
Studio interview - Andrew Hussey
Activity - Convention
Chapter 3: Planning your work
The brief
Audience
Sources and credibility
Recording and documenting
Studio interview - Brian Rea
Activity - Audience
Chapter 4: Conducting research
Audience research
Market research
Field-based research
Process-based research
Studio interview - Jane Trustram
Activity - Product and customer
Chapter 5: Using your findings
Understanding your findings
Responding to your findings
Studio interview - Underware
Activity - Classification
Chapter 6: Presenting your findings
Presenting research
Completing the job
Studio interview - Tanner Christensen
Activity - Presenting statistics
Conclusion
Contacts
Bibliography
Index
Acknowledgements
Working with ethics
Introduction
Chapter 1: The basics of research
Why research?
Getting started
Primary, secondary and tertiary
Key terminology
Studio interview - Emily Hale
Activity - Approaching research
Chapter 2: Understanding context
Audience and social contexts
Design contexts
Theoretical underpinning
Studio interview - Andrew Hussey
Activity - Convention
Chapter 3: Planning your work
The brief
Audience
Sources and credibility
Recording and documenting
Studio interview - Brian Rea
Activity - Audience
Chapter 4: Conducting research
Audience research
Market research
Field-based research
Process-based research
Studio interview - Jane Trustram
Activity - Product and customer
Chapter 5: Using your findings
Understanding your findings
Responding to your findings
Studio interview - Underware
Activity - Classification
Chapter 6: Presenting your findings
Presenting research
Completing the job
Studio interview - Tanner Christensen
Activity - Presenting statistics
Conclusion
Contacts
Bibliography
Index
Acknowledgements
Working with ethics
