Strategy in the Digital Age
Mastering Digital Transformation
Published on 27. June 2023
192 pages
978-1-5036-3576-0 (ISBN)
Available for download
Description
Digital transformation is much more than building a digital infrastructure to gather and process data. It is about understanding how digital technologies enable the creation of innovative services and products. It is about identifying new competitive positions and business models and thinking critically about how to both create and capture value. Strategy in the Digital Age directly engages these concerns and provides a comprehensive roadmap for planning a successful digital strategy and executing a digital transformation in organizations.
Covering major topics such as big tech, data analytics, artificial intelligence, blockchain, cryptocurrency, autonomy, cybersecurity, data privacy, and antitrust, strategy expert Michael Lenox outlines a set of novel, original frameworks to help those undertaking digital transformation at their organization devise their strategy. Readers will also come away with a greater understanding of how to navigate the human dimension of digital transformation and tackle the numerous social and policy challenges raised by digital technology. With insights from major companies such as Spotify, Facebook, and Uber, Lenox delivers a compelling volume that offers both a foundational understanding of this dynamic environment and an action plan for those seeking a path to digital strategy implementation for their organization.
Covering major topics such as big tech, data analytics, artificial intelligence, blockchain, cryptocurrency, autonomy, cybersecurity, data privacy, and antitrust, strategy expert Michael Lenox outlines a set of novel, original frameworks to help those undertaking digital transformation at their organization devise their strategy. Readers will also come away with a greater understanding of how to navigate the human dimension of digital transformation and tackle the numerous social and policy challenges raised by digital technology. With insights from major companies such as Spotify, Facebook, and Uber, Lenox delivers a compelling volume that offers both a foundational understanding of this dynamic environment and an action plan for those seeking a path to digital strategy implementation for their organization.
Reviews / Votes
"Michael Lenox captures the complexities and opportunities coming from digital transformation. This book offers a practical guide to CEOs with real examples and radical simplicity."-Pablo Ciano, CEO, DHL eCommerce Solutions "A timely reminder of the importance of strategy in the world of digital disruption. This book is chock-full with valuable tools that will help not only in crafting a strategy, but also in thinking through the organizational challenges to implement it."-Nicolaj Siggelkow, David M. Knott Professor, Vice Dean MBA Program, The Wharton School "This book brilliantly marries an articulation of the idiosyncrasies of the digital setting, with bespoke advice for those who compete in such a setting. A must-read for anyone in pursuit of actionable insights anchored in academic research."-Gary Dushnitsky, Associate Professor of Strategy and Entrepreneurship, London Business School "Strategy in the Digital Age provides a powerful introduction to digital transformation through a strategic lens. It is a short book that focuses on the important decisions critical for success without getting bogged down in the specific (and always changing) details. Know who you are, decide who you want to become, hire great people, and decisively move forward in a manner consistent with your values. I recommend this book to leaders seeking to better understand either strategy or how technology is impacting all industries (or both)."-Russell McGuire, ClearPurpose "Lenox delivers a compelling volume that offers both a foundational understanding of this dynamic environment and an action plan for those seeking a path to digital strategy implementation for their organization."-Steve Brock, Stevo's Novel Ideas "Lenox's clear, concise text offers a great introduction to the world of digital tools and their management. Recommended."-S. A. Schulman, CHOICEMore details
Edition
New edition
Language
English
Place of publication
Palo Alto
United States
Publishing group
Stanford University Press
Target group
Professional and scholarly
Edition type
New edition
Illustrations
25 figures
ISBN-13
978-1-5036-3576-0 (9781503635760)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
06/2023
Stanford Business Books,US
€27.50
Shipment within 15-20 days
Person
Michael Lenox is the Tayloe Murphy Professor of Business Administration at the University of Virginia's Darden School of Business. He is the coauthor of The Decarbonization Imperative: Transforming the Global Economy by 2050 (Stanford, 2021) and Can Business Save the Earth: Innovating Our Way to Sustainability (Stanford, 2018).
Content
1. Rise of the Digital Age
2. Platforms in the Digital Age
3. Competing in the Digital Age
4. Appropriating in the Digital Age
5. Leading in the Digital Age
6. Policy in the Digital Age
7. Transforming in the Digital Age
2. Platforms in the Digital Age
3. Competing in the Digital Age
4. Appropriating in the Digital Age
5. Leading in the Digital Age
6. Policy in the Digital Age
7. Transforming in the Digital Age
