Smart Business
Published on 1. December 2004
300 pages
978-1-84112-622-7 (ISBN)
Description
Smart Business is the definitive primer for understanding whycompanies behave as they do, what the basics of sound businesspractice are and where the stakeholders fit in. There are a handfulof fairly simple but key drivers behind the way businesses operateand James Leibert explains them. Smart Business will enable readersto fast track their business skills.
Smart books are essential primers to the key issues facing businesspeople. They are practical and action-oriented, providing instantknowledge for ambitious and hungry professionals who want to make alasting impression throughout their career. Smart books aredesigned to give killer approaches to key business subjects, anddeliver sound principles in a style that is both informative andhas attitude. They are the prefect resource for time-starved,information-hungry business people everywhere!
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James Leibert
Smart Business
Book
04/2004
1st Edition
Capstone Publishing Ltd
€17.90
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Person
James Leibert is a strategy consultant who has helped someof the biggest companies in the US, Europe, South East Asia andAustralasia to rescue failing businesses and to develop new ones,to overtake competition and to improve their efficiency. He wasawarded his MBA (with distinction) at INSEAD, one of the world'sleading international business schools.
You can contact the author on jamesleibert@hotmail.com
Content
Introduction - This is Business.
Smart Business.
Your Place in the Corporate World.
Part I - Efficient Customer Value Creation.
How do Companies Create Value?
Creating Value for Customers.
How to Meet Customers' Needs.
Earning the Customers' Trust.
Persuading Customers to Buy Your Products.
Being Efficient.
Efficiency Gains from Technology Investment.
Learning How to be More Efficient.
Part II - Good Management.
How to Manage.
Management.
How to Delegate.
Strategy.
Forecasting Market Dynamics.
Creating a Lasting Competitive Advantage.
A Systematic Approach to Planning.
Organization.
Designing an Effective Organization.
How to Manage Change.
Keeping Track of the Money.
The Future of Business.
Part III - Achieving Personal Success.
How to Achieve Personal Success in Business.
How to Become a Great Manager.
How to Teach Yourself New Skills.
Appendix.
Index.
