
Applied Translation Studies
Description
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With its strong emphasis on how translation operates in real-world situations, the book is a useful reference not only for students, instructors, and practitioners of translation, but also for the general reader who is curious about the intricacies of communicating across languages and cultures.
Reviews / Votes
This book provides the student of the field with a comprehensive and concise panorama of its applications across the closely intertwined paradigms of equivalence, function, and discourse (.). The book covers a broad swath of approaches to the study of language contact, as it is revealed in translation: from the practical issues of the applied subfield to the radical postmodern proposals of Judith Butler. - Norbert Francis, Applied Linguistics, Vol. 39 (4), 2018
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Content
Chapter 2 : The Equivalence ParadigmTopic MapIn pursuit of equivalenceShifting between languagesFormal vs. dynamic equivalenceDynamic equivalence at work: Some illustrationsThe translator's libertySemantic vs. communicative translation(Un)translatability and its discontentsFurther reading and reflection
Chapter 3: The Functionalist ParadigmTopic MapThe uses and users of textText-type theoryTranslatorial actionTranslatorial action in crosscultural publishing: An exampleSkopos theoryTranslation as language solutionFurther real-life applicationsTranslaboration (Translation + Collaboration)On clients and end-usersResearch as a component of translatorial actionTranslation as genetic transferLocalisationWhen books and movies travelTranslation and global marketing communications: Apple Inc.Further reading and reflection
Chapter 4: The Discourse ParadigmTopic MapDiscourse: A plural conceptThe structure of texts: Baker's analysisThematic patterningMarkednessInformation structureCohesion: Reference, substitution/ellipsis, conjunctionCohesion: Multimodal discourseRegister analysis: Hatim and Mason's modelMeasuring translation quality: House's modelCase analysis of Chief Campaigner's speech in InspiringHK Sports Foundation annual reportFurther reading and reflection
Chapter 5: Beyond the ParadigmsIntegrating the paradigmsBeyond the wordThe translational: From translation to translanguagingMoving on from the applied: Conceptual articulations
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This eBook uses Adobe-DRM, a „hard” copy protection. If the necessary requirements are not met, unfortunately you will not be able to open the eBook. You will therefore need to prepare your reading hardware before downloading.
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File format: PDF
Copy-Protection: Adobe-DRM (Digital Rights Management)
System requirements:
- Computer (Windows; MacOS X; Linux): Install the free reader Adobe Digital Editions prior to download (see eBook Help).
- Tablet/smartphone (Android; iOS): Install the free app Adobe Digital Editions or the app PocketBook before downloading (see eBook Help).
- E-reader: Bookeen, Kobo, Pocketbook, Sony, Tolino and many more (only limited: Kindle).
The file format PDF always displays a book page identically on any hardware. This makes PDF suitable for complex layouts such as those used in textbooks and reference books (images, tables, columns, footnotes). Unfortunately, on the small screens of e-readers or smartphones, PDFs are rather annoying, requiring too much scrolling.
This eBook uses Adobe-DRM, a „hard” copy protection. If the necessary requirements are not met, unfortunately you will not be able to open the eBook. You will therefore need to prepare your reading hardware before downloading.
Please note: We strongly recommend that you authorise using your personal Adobe ID after installation of any reading software.
For more information, see our eBook Help page.