Doing Visual Analysis
From Theory to Practice
1st Edition
Published on 1. January 2018
216 pages
978-1-5264-1808-1 (ISBN)
Description
Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture.
Doing Visual Analysis: From Theory to Practice provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book:
Provides examples of how and where certain tools can be used in a project or dissertation
Discusses the type of research questions best suited to different tools and methods
Shows students how to mix approaches and use tools alongside other methods, such as content analysis or interviews
Doing Visual Analysis is an essential companion for students and researchers of visual data across the social sciences.
Doing Visual Analysis: From Theory to Practice provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book:
Provides examples of how and where certain tools can be used in a project or dissertation
Discusses the type of research questions best suited to different tools and methods
Shows students how to mix approaches and use tools alongside other methods, such as content analysis or interviews
Doing Visual Analysis is an essential companion for students and researchers of visual data across the social sciences.
Reviews / Votes
A cogent and accessible book that explains how meanings are made through visual and material resources. A must-read for those interested in conducting visual analysis. -- Tommaso Milani Doing Visual Analysis places visual communication at the heart of the political and social organisation of the everyday. It provides an excellent introductory 'tool kit' for researching how visual materials shape what we do, how we think, and how we experience the world. -- Carey Jewitt "Recognizing that research questions are generated within a context of everyday life experiences and specific media use, this book guides students to good research design as it trains them in analytical skills. This innovative social semiotic approach is distinct among such texts and will benefit students and scholars alike." -- Catherine PrestonMore details
Edition
First Edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
ISBN-13
978-1-5264-1808-1 (9781526418081)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
02/2018
1st Edition
SAGE Publications Ltd
€168.10
Shipment within 15-20 days
Book
02/2018
1st Edition
SAGE Publications Ltd
€85.10
Shipment within 15-20 days
Persons
David Machin is Lecturer in the Department of Media and Communication at the University of Leicester. He is co-editor of the journal Social Semiotics and has written five other books, including Introduction to Multimodal Analysis (Hodder, 2007), and News Production (Routledge, 2006), as well as co-editing the Media Audiences major work with Barrie Gunter.
Content
Chapter 1: What is visual communication?
Chapter 2: Approaches to visual communication
Chapter 3: Photographs
Chapter 4: Document design
Chapter 5: Packaging
Chapter 6: Space design
Chapter 7: Film clips
Chapter 8: Data presentation
Chapter 9: Conclusion
Chapter 2: Approaches to visual communication
Chapter 3: Photographs
Chapter 4: Document design
Chapter 5: Packaging
Chapter 6: Space design
Chapter 7: Film clips
Chapter 8: Data presentation
Chapter 9: Conclusion
