Google Analytics 2.0
2nd Edition
Published on 12. June 2008
318 pages
978-0-470-22763-3 (ISBN)
Description
Site statistics give you raw numbers, but Web analytics crunchthose numbers into meaningful metrics you can actually use.Here's what's new in Google Analytics 2.0, such ascross-segment reporting and drilldown content that enhanceanalysis. Learn to set up Analytics and choose filters, exploregoals and goal-setting, use customizable dashboards and dateranges, and master basic analytics and Web statistics concepts.Examine every aspect of available reports, learn to use those bestsuited for e-commerce sites, and more.
BONUS: Each copy of Google Analytics 2.0includes a $25 Google AdWords gift card compliments of Google. Withthis $25 gift card , you can attract new customers to your websiteon Google's dime.
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Jerri L. Ledford | Mary E. Tyler
Google Analytics 2.0
Book
09/2007
2nd Edition
Wiley
€24.90
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Persons
Jerri L. Ledford is a freelance business technology writerwith more than 700 articles, news stories, profiles, and reports toher credit. Her work has appeared in Information SecurityMagazine, IT Manager's Journal, Network World,CRM Magazine, and many others.
Mary E. Tyler is a contributing editor at OSTG/NewsForge,the world's largest source of daily Linux coverage. She's a formersoftware and Web developer who specializes in Open Source,enterprise software, intellectual property, and anythingMacintosh.
Content
Acknowledgments.
Introduction.
Part One: Basic Analytics.
Chapter 1. Why Analytics?
Chapter 2. Analytics and AWStats.
Chapter 3. Yes! More AWStats.
Part Two: Setting Up Google Analytics.
Chapter 4. Getting Started.
Chapter 5. The Settings Dashboard.
Chapter 6. Filtering Your Data.
Chapter 7. Using Analytic Goals.
Chapter 8. AdWords Integration.
Chapter 9. Advanced Topics.
Part Three: The Dashboards.
Chapter 10. The New Dashboard.
Chapter 11. Setting Date Ranges.
Part Four: All Reports: Visitors.
Chapter 12. Visitors Overview.
Chapter 13. Visitor Trending.
Chapter 14. Visitor Loyalty.
Chapter 15. Browser Capabilities.
Chapter 16. Network Properties.
Chapter 17. User Defined.
Part Five: All Reports Traffic Sources.
Chapter 18. Traffic Sources.
Chapter 19. AdWords.
Chapter 20. Additional Traffic Reports.
Part Six: All Reports: Content.
Chapter 21. Content Overview.
Part Seven: All Reports: Goals.
Chapter 22. Goals Overview.
Part Eight: All Reports: E-Commerce.
Chapter 23. E-Commerce.
Chapter 24. Product Performance.
Chapter 25. More E-Commerce Reports.
Index.
