The Pocket Guide To Health Promotion
1st Edition
Published on 1. July 2014
170 pages
978-0-335-26473-5 (ISBN)
Description
The 'Pocket Guide to Health Promotion' is a short, punchy and practical guide to health promotion aimed at students and practitioners.
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Glenn Laverack
The Pocket Guide to Health Promotion
Book
07/2014
Open University Press
€48.51
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Content
- The Pocket Guide toHealth Promotion
- The Pocket Guideto Health Promotion
- Dedication
- Contents
- List of tables
- List of figures
- Introduction
- Part I Health promotion explained
- 1 Health promotion in context
- Health promotion defined
- Declarations and statements of health promotion
- Health promotion and public health
- Health promotion and health education
- Health promotion and the political context
- Health promotion and the bureaucratic context
- Health in All Policies
- The role of the health promotion practitioner
- Empowerment or behaviour change?
- Key points of the chapter
- 2 Five useful concepts in health promotion
- Advocacy
- Determinants of health
- The social determinants of health
- Empowerment
- Power
- Power-from-within
- Power-over
- Power-with
- Salutogenesis
- 3 Five useful methods in health promotion
- Asset-based community development
- Harm reduction
- Innovative communication technologies
- The Short Message Service
- The World Wide Web
- Lobbying
- Counter-tactics by commercial and corporate interests
- Moral suasion
- The temperance movement
- Foot-binding in China
- Female genital mutilation
- Part II Health promotion programmes
- 4 Programme management
- Programme management in health promotion
- Language and a reflexive practice
- The programme cycle
- Budget considerations
- Managers as enablers
- Leadership skills in programme management
- Professional competencies
- Conflict resolution
- The Aik Saath project
- Defining the issues of conflict
- Using an ethical approach in programme management
- Programme sustainability
- Key factors for programme sustainability
- Engage communities to share priorities
- Build community capacity
- Mechanisms for flexible funding
- Be creative to expand on successful initiatives
- Key points of the chapter
- 5 Health promotion planning
- Programme design considerations
- Programme time frame
- Programme size
- Needs assessment
- Four categories of need
- Mapping
- Engaging large audiences
- Whole-system planning
- Values summits
- Engaging smaller audiences
- Asset mapping
- Six key community assets
- Community asset mapping
- The Altogether Better project
- Grounded citizens' juries
- PhotoVoice
- Top-down and bottom-up
- Objective setting
- Addressing obesity in the Polynesian population
- Parallel-tracking
- Key points of the chapter
- 6 Strategy selection
- The 'art and science' of health promotion
- Upstream and downstream
- Health promotion theory
- Health promotion approaches
- Choosing a strategic approach
- The medical approach
- The educational approach
- The behavioural/lifestyle approach
- The lifespan approach
- The socio-environmental approach
- The health inequalities agenda
- The ecological approach
- Identifying your partners
- Paying attention to marginalisation
- Health promotion settings
- Health promoting hospitals
- Health promoting schools
- Health promoting workplaces
- Healthy cities
- Key points of the chapter
- 7 Strategy implementation for individuals and groups
- Working with individuals
- One-to-one communication
- Counselling
- Peer education
- The client-centred approach
- The patient-centred clinical method
- Dealing with powerlessness
- Working with groups
- Self-help groups
- Health literacy
- Three levels of health literacy
- Life skills for health promotion
- Strategies for collective decision-making
- Ranking key choices
- Decisions on the key actions to be taken
- Decisions on the key activities for each action taken
- Identification of resources
- The decision-making matrix
- Key points of the chapter
- 8 Strategy implementation for communities
- Working with communities
- What is a 'community'?
- What is 'civil society'?
- Improving the level of critical consciousness
- Helping to improve the critical consciousness of newcomer communities
- Building stronger partnerships
- Action for Neighbourhood Change
- Volunteers and lay health workers
- Strengthening networks
- Health networks
- Patient networks
- Building community capacity
- Community capacity and heart health
- Visual representation of community capacity
- Key points of the chapter
- 9 Understanding and influencing policy
- Healthy public policy
- Understanding the policy process
- Policy formulation frameworks
- Influencing the policy process
- Six steps to influence the policy process
- 1. Identify issues
- 2. Analyse policy
- 3. Undertake consultation
- 4. Move towards decisions
- 5. Implement
- 6. Evaluate
- The influence of civil society organisations
- Pressure groups
- Health consumer groups
- Health social movements
- The environmental breast cancer movement
- Health activism
- Indirect and direct actions
- Key points of the chapter
- 10 The evaluation of health promotion
- What is evaluation?
- Top-down and bottom-up styles of evaluation
- Six simple steps for programme evaluation
- Two paradigms of evaluation
- The positivist paradigm
- The constructivist paradigm
- Evidence-based practice
- Evaluating health promotion
- Process evaluation
- Monitoring progress
- Outcome evaluation
- Assessing change
- Evaluation that promotes participation and empowerment
- Participatory evaluation
- Validity in participatory evaluation
- Community stories
- Unserialised posters
- Three-pile sorting cards
- The story with a gap
- Key points of the chapter
- Part III Further reading
- Glossary of terms
- References
- Index
- Back cover
