
The Perfect Business Plan Made Simple
Description
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Starting your own business is an American Dream. But raising money requires a polished business plan that sells financial backers on your idea. The Perfect Business Plan Made Simple approaches the business plan as a sales document that will persuade bankers and venture capitalists to invest in your new or growing enterprise. Featuring examples and detailed sample plans, this updated edition addresses legal concerns and special issues unique to internet-based businesses. Detailed writing instructions, overviews of the funding process, and explanations of why certain arguments are crucial make this guide invaluable to both novices and experienced entrepreneurs. Important topics include:
• your business's mission and strategy
• the written plan and the role of presentations
• the target audience principle
• making financial projections
• how to make and present a marketing plan
• special considerations for service businesses
• contingencies-what you'll do if things go wrong
• legal and ownership issues
• dot-com businesses
• a self-test to see if you're cut out to be an entrepreneur
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More details
Other editions
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Content
- Intro
- Book - 1
- Title Page
- Contents
- Part 1 - The Business Plan And Its Environment
- Chapter 1 - What Is a Business Plan? An Overview
- Components and Structure
- A Generic Outline
- Some Important Ideas to Keep in Mind
- Chapter 2 - Why Do We Need a Business Plan?
- The Value of Business Plans and Planning
- The Broad Business Planning Process
- Relating the Small Business Plan to the Broad Planning Process
- Chapter 3 - The Perfect (Successful) Business Plan and the Target Audience Principle
- Focusing on the Plan as a Sales Tool
- The Target Audience Principle
- Target Audiences
- New Ventures and Venture Capitalists
- Lenders-Usually Banks
- Corporate Business Planning
- Other Important Issues
- Chapter 4 - In Pursuit of Money: More on Getting Financed
- Debt
- Equity
- Hybrid Investments
- Sources of Financing and How to Deal with Them
- Banks
- Venture Capital
- Other Sources of Money
- How Financial People Will Read Your Plan
- Part 2 - How to Write the Perfect Business Plan
- Chapter 5 - The Executive Summary and Statements of Mission and Strategy
- The Executive Summary
- Statements of Mission and Strategy
- The Mission
- Strategy
- Mission and Strategy in the Business Plan
- Chapter 6 - The Entrepreneur and the Management Team
- The Importance of the People
- How to Write the Management Section
- Organization and Responsibilities
- The Staffing Plan
- Chapter 7 - Marketing and Sales: The Revenue Forecast-The Basis for All Planning
- The Importance of the Marketing Section to the Audience
- How to Write the Marketing and Sales Section
- Marketing Plan/Strategy
- The Sales Plan
- The Importance of Forecasting Product Mix
- The Commission Plan
- Accuracy and Detail-Too Much and Too Little
- Selecting Your Location
- Chapter 8 - Operations: Production, Equipment, and Research
- Requirements of Different Businesses
- How to Write the Operations Section
- Chapter 9 - Special Considerations for a Service Business
- Introduction
- Pricing a Service
- Other Factors to Consider
- Service Contracts vs. Time and Materials
- Chapter 10 - Break-Even Analysis
- Fixed and Variable Costs
- Break-Even Diagrams
- Calculating Break Even
- Using Break-Even Analysis-A Retail Location
- Writing Up the Break-Even Analysis in a Business Plan
- Extending Break Even to Include Profit and Return on Investment
- Chapter 11 - Planning Legal Form and Ownership
- Basic Legal Forms
- Proprietorship and Corporate Forms-Basic Differences
- Hybrid Forms: S-Type Corporations and LLCs-The Best of Both Worlds?
- Partnerships
- Special Forms
- Issues Between Owners
- Strategy for Minimizing the Effect of Disputes Among Owners
- Buy-Sell Agreements
- Chapter 12 - What Planners Should Know About E-Commerce
- What Is E-Commerce?
- E-Commerce and Business Planning
- Distinguishing Issues in E-Commerce
- Business Setup
- Attracting and Servicing Customers
- Payment
- Security in E-Commerce
- Order Filling and Returns
- Chapter 13 - Contingency Plans: What to Do If Things Don't Go According to Plan
- Recognizing a Miss
- Contingency Planning
- Action Plans
- Prompt Implementation
- The Presentation of Contingency Thinking
- Part 3 - The Business Plan and its Environment
- Chapter 14 - A Short Course in Finance for Nonfinancial Planners
- What Are Financial Statements?
- The Income Statement
- The Balance Sheet
- Assets
- Liabilities
- Working Capital
- Capital: Long-Term Debt and Equity
- The Cash Flow Statement
- A Business Cash Flow
- Ratio Analysis
- Common Size Statements
- Ratios
- Cost Accounting
- Chapter 15 - How to Make Financial Projections for Your Business
- The Role of Financial Forecasts in the Business Plan
- The Financial Planning Process
- Example: A Small Manufacturing Start-Up
- Part 4 - Appendices
- Appendix A: A Self-Test to See If You're Cut Out to Be in Small Business
- Appendix B: The Pros and Cons of Buying an Existing Business
- Appendix C: What About a Franchise?
- Appendix D: The Small Business Administration (SBA)
- Appendix E: Sample Business Plans
- Book - 2
- Title Page
- Contents
- Chapter I - Executive Summary
- Chapter II - Mission and Strategy
- Chapter III - Market
- Background
- The Customer Need and the Target Customer
- Product Description
- Competitive Analysis
- Business Categories Now and in the Future
- Strategy and Approach to the Market
- Chapter IV - Pricing, Profitability, and Break Even
- Chapter V - Operations
- Merchandising
- Costs
- Chapter VI - Management and Staffing
- Chapter VII - Contingency Plans
- Chapter VIII - Financial Projections
- Background and Assumptions
- Application and Repayment of the Loan
- Projected Revenue Buildup and Financial Statements
- Appendices
- Book - 3
- Title Page
- Contents
- Chapter I - Executive Summary
- Chapter II - Mission And Strategy
- Chapter III - Market
- Chapter IV - Operations
- Chapter V - Management And Staffing
- Chapter VI - Financial Projections
- Appendices
- Glossary
- References
- Copyright
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