Pilot to Profit
Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales
1st Edition
Published on 1. October 2018
212 pages
978-1-63047-576-5 (ISBN)
Description
Ready to generate sales, build brand buzz, and watch your cash flow soar? Entrepreneurs, prepare for takeoff!
Pilot to Profit clears up the confusion of modern entrepreneurship-so you can build a smart, successful, and sustainable business with sky-high returns.
If you find yourself overwhelmed with questions-
Do I really need to be on Instagram, Facebook and Twitter? How do these other people command such high fees (and how can I)? How do I double my profits this year without doubling the work?-this book can provide answers to help you get unstuck, as well as proven strategies to help your business get found and turn connections into paying customers, whether you're an established enterprise or just starting out. Learn how to:
- Gain a stronger money mindset and stop sabotaging your ability to be paid what you're worth for the work you do
- Set your money-making "radar" on high alert
- Create a clearly defined business model that maximizes what comes in, with less effort put out
- Find the right channels to grow your business so you can reach more people
- Create content that raises your credibility and puts you on the map (because without great content, your business might never be found)
- Use email and social media to grow your fan base
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Lisa Larter
Pilot to Profit
Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and Sales
Book
01/2016
Morgan James Publishing llc
€17.50
Shipment within 3-4 weeks
Person
Lisa Larter, founder of lisalarter.com, is a Business Consultant, Social Media Strategist, and Speaker. She works with businesses to maximize their profits and scale beyond their dreams, using social media, relationship marketing, and dead-simple, eye-opening systems. She's helped increase the visibility and profits of a wide range of clients -- including retail groups, authors, realtors, brick-and-mortar businesses, shopping centers, online entrepreneurs, and, her favorite big-name advisee, Deepak Chopra.
Content
- Intro
- Title
- Copyright
- Contents
- Foreword by Peggy McColl
- Acknowledgements
- Section 1: Profit Principles
- Introduction: Accidental Entrepreneur
- Chapter One: The First Sale Is Always to Yourself
- Chapter Two: Your Money Mindset
- Chapter Three: Defining Your Business Model
- Chapter Four: Measure What Matters
- Section 2: Content Principles
- Chapter Five: Your Content Is Your Credibility
- Chapter Six: Emails Make Your Business Money
- Section 3: Social Principles
- Chapter Seven: Selling On Social Media
- Chapter Eight: Don't Be Everywhere On Social Media
- Chapter Nine: Be A SWIIFT Marketer
- Section 4: Selling Principles
- Chapter Ten: How To Sell
- Section 5: Conclusion
- Chapter Eleven: The Pilot Project
- Chapter Twelve: Connect With Me
- About the Author
