Strategic Management in Construction

This book reviews the general theory of strategy, relates it to theparticular circumstances of the construction industry, and showshow it can be applied in practice. It brings together ideas fromeconomics, marketing, management, business and politics to developstrategic management for both contractors' firms and the associatedprofessions. Substantial changes have occurred in the industry since the bookwas first published in 1991. This Second Edition reflects the majordevelopments that have followed the Latham and Egan reports, andincludes new chapters on international strategy and marketing,showing how they can contribute to the strategic planning ofconstruction organizations. The book will provide a valuable tool for the strategicdevelopment of construction firms. "Ten years separate the editions during which period asignificant number of British, (and other), construction firmswhich had survived generations of proprietors merged, changedbeyond recognition or ceased trading. One can not but wonder ifpublication of a work on strategic planning some twenty yearearlier might have saved some of them." Construction Manager "The book presents the essential elements for managing at thishigher level and should be a must for any construction professionalwho aspires to an executive position in industry as well as anystudent for construction management, project management andorganizational management in construction. It comes highlyrecommended" Engineering, Construction and ArchitecturalManagement