MBA in a Book
Mastering Business with Attitude
1st Edition
Published on 20. April 2011
450 pages
978-0-307-87504-4 (ISBN)
Description
Practical ideas from the best brains in Business
A sharp, jargon-free guide to the core curriculum of an MBA program, MBA in a Book shows how to master the big ideas of business and use them in a practical way to build and enhance career success.
"In the world of business, ideas matter. . . . Some of the sharpest minds in the business world give perceptive looks into innovation, marketing, finance, strategy, and leadership, providing stimulating, useful perspectives on these core topics.”
—Larry Bossidy, retired chairman and CEO of Honeywell International and coauthor of Execution: The Discipline of Getting Things Done
Great business thinkers such as Michael Porter, Rosabeth Kanter, and Bill George of Harvard Business School; Paul Argenti of the Tuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Senge of MIT; the entrepreneur and inventor Dean Kamen; and the financial innovator Michael Milken are just a few of the best brains in business, providing the intellectual nourishment that will help you play the game of business at the highest level.
A sharp, jargon-free guide to the core curriculum of an MBA program, MBA in a Book shows how to master the big ideas of business and use them in a practical way to build and enhance career success.
"In the world of business, ideas matter. . . . Some of the sharpest minds in the business world give perceptive looks into innovation, marketing, finance, strategy, and leadership, providing stimulating, useful perspectives on these core topics.”
—Larry Bossidy, retired chairman and CEO of Honeywell International and coauthor of Execution: The Discipline of Getting Things Done
Great business thinkers such as Michael Porter, Rosabeth Kanter, and Bill George of Harvard Business School; Paul Argenti of the Tuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Senge of MIT; the entrepreneur and inventor Dean Kamen; and the financial innovator Michael Milken are just a few of the best brains in business, providing the intellectual nourishment that will help you play the game of business at the highest level.
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Book
09/2008
Three Rivers Press
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Persons
JOEL KURTZMAN is chairman of the Kurtzman Group (www.KurtzmanGroup.com), a research and consulting firm that focuses on issues relating to knowledge management, strategy, economic development, global risk, governance, and thought leadership. Earlier in his career he was a New York Times reporter and editor, an editor of Harvard Business Review, the founder of strategy+business magazine, and a senior partner for thought leadership and innovation at PricewaterhouseCoopers.
Content
- Intro
- Other Books by this Author
- Title Page
- Dedication
- Contents
- Introduction
- Chapter 1 - Innovation: How Breakthroughs Happen
- Chapter 2 - Sustainability and the Environment: A Business That Makes Nothing but Money Is a Poor Kind of Business
- Chapter 3 - Finance and Accounting: "We're Not in Kansas Anymore"-Getting Real About Numbers and What They Mean
- Chapter 4 - Strategy: Make Sure You Take the Right Fork in the Road-On the Importance of Strategic Direction
- Chapter 5 - Managing: Is Getting Paid for Other People's Home Runs
- Chapter 6 - Human Resources: Why Brains Trump Brawn
- Chapter 7 - How to Be a Leader: and Live to Tell About It
- Chapter 8 - Marketing: "Find Out What They Want and How They Want It and Give It to 'Em Just That Way"
- Chapter 9 - Communication: "A Fool May Talk, but a Wise Man Speaks"
- Chapter 10 - There's Many a Slip 'Twixt the Cup and the Lip: Good Ideas Gone Awry
- Notes
- About the Contributors
- Acknowledgments
- About the Authors
- Copyright
