
Social Media Analytics and Practical Applications
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By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices, the book shows how to take advantage of recent advancements and how business operations are being revolutionized.
Social Media Analytics and Practical Applications is written for academicians and professionals involved in social media and social media analytics.
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Persons
Liangfei Qiu is the PricewaterhouseCoopers Associate Professor at Warrington College of Business, University of Florida. He also serves as the Ph.D. coordinator for the Department of Information Systems and Operations Management. His current research focuses on social technology (e.g., social networks, social media, and prediction markets), platform technology (e.g., sharing/gig economy, e-commerce platforms, and healthcare analytics), telecommunications technology, and Fintech. His research has appeared in premier academic journals and leading media outlets, such as Bloomberg Businessweek, Conversation, and ScienceDaily. He received the INFORMS Information Systems Society Sandy Slaughter Early Career Award and Association for Information Systems (AIS) Early Career Award in 2019. He is currently an Associate Editor at MIS Quarterly, a Senior Editor at Production and Operations Management, and an Associate Editor at Decision Support Systems.
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