Future of E-Commerce
Published on 28. October 2022
230 pages
979-8-88697-358-7 (ISBN)
Description
This book presents a futuristic perspective of e-commerce, covering the latest developments, applications and technological trends. An analytical perspective of e-commerce is presented with examples of social media and web analytics. The role of artificial intelligence and machine learning methods are also explored. Case studies and examples from around the world are included to identify the customer-centric approaches of e-commerce models of the near future.
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Vikas Kumar | Manju Lata
The Future of E-Commerce
Book
11/2022
Nova Science Publishers Inc
€210.94
Shipment within 10-20 days
Content
- Intro
- Contents
- Preface
- Acknowledgements
- Chapter 1
- Web Analytics: The Present and Future of E-Business
- Abstract
- Introduction
- Literature Review
- Web Design and User Interaction Efficiency
- Web Analytics Insight into E-Business
- List of the Most Popular Pages and Content
- Determine Who Your Customers Are
- Optimization of the Conversion Rate
- Boost the Impact of Advertising on Social Media
- Observe the Bounce Rate
- Marketing Campaigns May Be Tracked and Analyzed
- Tracking of Competitors
- Integration of Web Analytics with E-Commerce
- Forecasting Demand and Profitability
- Heatmaps
- To Drive the Promotion Plan, We Need to Identify Trends
- Pricing Price Elasticity
- For Merchants, Analytical Services
- Identification of Fraudulent Activities
- Personalisation
- Variable Costing
- Detection and Prevention of Financial Crimes
- Analytical Prediction
- Promotions That Are More Relevant to the Right Customers
- Visibility of the Supply Chain
- Innovations in New Products, Markets and Business Models
- Web Analytics Metrics
- Measuring and Defining Results
- Accurate Metrics
- Measurements for Defining Visitors
- Click-Through-Rate (CTR)
- Identifying the Demographics of a Site's Visitors Metrics
- Participation of Visitors Metrics
- Metrics for Conversion
- Conclusion
- References
- Chapter 2
- Social Media Analytics for E-Business: Where Are We Heading?
- Abstract
- Introduction
- Social Media Analytics and E-Business
- Marketing
- Finance
- Operations
- Prominent SMA Tools
- Brand24
- Facebook Ads Manager
- Analytic Edge
- Supermetrics
- NapoleonCat
- TapInfluence
- Snaplytics
- SproutSocial
- HubSpot
- BuzzSumo
- Keyhole
- Brandwatch
- Intellestra
- KPMGSpectrum
- PeopleSoft
- InforBirst
- HaloBI
- Conclusion
- References
- Chapter 3
- Artificial Intelligence and E-Business
- Abstract
- Introduction
- AI Application for Customer Acquisition
- AI Applications for Customer Enhancement
- AI Application for Customer Retention
- Opportunities and Challenges
- Conclusion
- References
- Chapter 4
- Machine Learning Applications in E-Commerce
- Abstract
- Introduction
- Machine Learning Algorithm Used in E-Commerce
- Machine Learning Roles in E-Commerce
- E-Commerce Sentiment Classification
- Product Recommendations in E-Commerce Using Machine Learning
- Conclusion
- References
- Chapter 5
- Analysing Opportunities for Mobile Commerce
- Abstract
- Introduction
- Evolution of Mobile Commerce
- Features of Mobile Commerce
- Mobile Website
- Mobile Applications (Apps)
- Social Media
- Search Engine Marketing
- Display Marketing
- Video Streaming
- Short Message Services (SMS) Marketing
- Framework for Marketing Mobile Commerce Businesses
- Mobile App Publishers
- E-Commerce/Mobile Commerce Marketers
- Mobile App Users
- Advertisement Platforms
- Challenges for Mobile Commerce
- Risk Assurance
- Ensuring Utility (Information, Entertainment and Social)
- Utilising the User Pause Patterns
- Utilising Existing Knowledge
- Visual Aesthetics
- Innovativeness
- Accessibility
- Using Ads as Reward
- Conclusion
- References
- Chapter 6
- E-Commerce in Southeast Asia: A Futuristic Perspective
- Abstract
- Introduction
- Comparative Analysis of Offline vs. Online Business
- Determinants of Future E-Commerce and Marketplace in Southeast Asia
- Prediction of the E-Commerce Growth by 2022
- Conclusion
- References
- Chapter 7
- Futuristic Scope of E-Agribusiness in the Indian Market: A Paradigm Shift
- Abstract
- Introduction
- Proven Market Development Approaches Being Followed in E-Agribusiness
- Evolution and Need for E-Business in Agribusiness Sector
- Benefits of Agri E-Commerce
- Lesser Wastage
- Improved Lifestyles due to Rise in Income
- The Impact of Financial Inclusion
- Enhanced Efficiency and Yield
- Beneficial for Other Services
- Futuristic Revenue Models of E-Agri Businesses
- Markup Pricing Model
- Commission Pricing Model
- Advertising Pricing Model
- Membership Based Pricing Model
- Insights Monetization Pricing Model
- Challenges
- Lack of Better Logistics
- Customer Choice and Preferences
- Highly Perishable Products
- Dependence on Middlemen
- The Cash in Hand or Cash on Delivery Payments
- Conclusion
- References
- Chapter 8
- Online Consumer Behaviour: How to Create and Maintain E-Loyalty
- Abstract
- Introduction
- Analytical Framework
- Literature Review
- Method
- Results and Discussion
- Brief Descriptive Analysis
- Content Analysis
- Discussion
- Conclusion
- References
- Chapter 9
- Smart Tourism as a Sustainable Strategy for Tourism Development
- Abstract
- Introduction
- Smart Tourism
- Sustainable Tourism and Smart Tourism
- Issues and Challenges
- Solution
- Model of Smartness and Sustainability
- Towards a Synergetic Model for Smart and Sustainable Destinations
- Conclusion
- References
- Chapter 10
- Social and Ethical Aspects of E-Commerce: A Boon or a Bane
- Abstract
- Introduction
- Positive Social Aspects of E-Commerce
- Encourages Entrepreneurship
- Fuel the Dreams of Womenpreneurs
- Preservation and Promotion of Arts and Handicrafts Through E-Commerce
- Convenient and Time Saving
- Comforts for Disabled and Elderly
- Better Reach and Interconnectedness for Small Retailors
- Employment Generation
- Negative Social Aspects of E-Commerce
- Safety and Health of Delivery Boys
- Packaging and Waste
- Traffic and Emission
- Energy and Resource Consumption
- Ethical Aspects of E-Commerce
- Privacy Is a Myth
- Internet Abuse, Responsibility and Use of Personal Information
- Deception, Dishonesty and Accuracy
- Selling Counterfeit Products
- Conclusion
- References
- Chapter 11
- Traditional to Digital Commerce: Impact of Scams on Consumer's Attitude towards Online Shopping
- Abstract
- Introduction
- Emergence of E-Commerce
- Digital Era and E-Commerce
- Digital Era and E-Commerce during the Pandemic
- Loopholes in Online Payment Giving Way to Scams
- Common Digital Frauds
- Impact on Attitude
- Conclusion
- References
- Editors' Contact Information
- Index
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