The Art of Type and Typography
Explorations in Use and Practice
Published on 24. October 2017
240 pages
978-1-315-30154-9 (ISBN)
Description
The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard-InDesign-for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including:
The history of type;
Terminology;
Classification;
Measurement;
Spacing;
Alignment;
Legibility;
Hierarchy;
Layout and Grids;
Page Elements;
InDesign tools and style sheets.
Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.
The history of type;
Terminology;
Classification;
Measurement;
Spacing;
Alignment;
Legibility;
Hierarchy;
Layout and Grids;
Page Elements;
InDesign tools and style sheets.
Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.
Reviews / Votes
"This book combines history, mechanics, and digital practice of type into one. The book supports its theoretical discussion of type with tutorials of digital tools and creative assignments-promising to serve as a single source with which educators can teach typography today."-Dr. Goekhan Ersan, Assistant Professor, SUNY Binghamton "This book combines history, mechanics, and digital practice of type into one. The book supports its theoretical discussion of type with tutorials of digital tools and creative assignments-promising to serve as a single source with which educators can teach typography today."
-- Dr. Goekhan Ersan, Assistant Professor, SUNY Binghamton
"Overall then this is an excellent book for the beginner who wishes to explore designing their own book."
-- The Imagemaker Bookshelf, Issue 95
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
150 Line drawings, black and white; 50 Halftones, color; 50 Illustrations, black and white
File size
25,12 MB
ISBN-13
978-1-315-30154-9 (9781315301549)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
11/2017
1st Edition
Routledge
€227.50
Shipment within 10-20 days
Book
10/2017
1st Edition
Routledge
€80.75
Shipment within 10-20 days
Person
Mary Jo Krysinski has taught typography and graphic design courses at the School of the Art Institute of Chicago and at St. Xavier University for over seventeen years, and has been a practicing graphic designer for over 30 years.
Content
1. Introduction
2. History of Type and Lettering
3. Using InDesign
4. Letter Anatomy
5. Type Measurement
6. Spacing
7. Display Type
8. Text Alignment
9. Text Separators
10. Legibility and Readability
11. Other Typographic Characters
12. Typographic Hierarchy
13. Layout and Structure
14. Page Elements
15. Type Specifications
16. InDesign Style Sheets
17. Type for Web Use
18. Appendix - Glossary
2. History of Type and Lettering
3. Using InDesign
4. Letter Anatomy
5. Type Measurement
6. Spacing
7. Display Type
8. Text Alignment
9. Text Separators
10. Legibility and Readability
11. Other Typographic Characters
12. Typographic Hierarchy
13. Layout and Structure
14. Page Elements
15. Type Specifications
16. InDesign Style Sheets
17. Type for Web Use
18. Appendix - Glossary
