The Way of Innovation
Master the Five Elements of Change to Reinvent Your Products, Services, and Organization
Published on 1. June 2008
256 pages
978-1-4405-1448-7 (ISBN)
Description
Inside The Way of Innovation, corporate strategist Kaihan Krippendorff explains how you can adapt and thrive by recognizing, understanding, and utilizing the ancient Asian approach to innovation. He illustrates how companies like Microsoft and Nokia use this powerful wisdom, and how you too can pass through the five stages of innovation:
- Metal (Admit you are stuck)
- Water (Conceive new winning options)
- Wood (Assemble your resources)
- Fire (Break out your innovation)
- Earth (Make it sustainable)
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Kaihan Krippendorff
The Way of Innovation
Master the Five Elements of Change to Reinvent Your Products, Services, and Organization
Book
07/2008
Platinum Press
€32.37
No shipping information available
Person
An Adams Media author.
Content
- Intro
- Title Page
- Contents
- Acknowledgments
- Book One: Innovation's Source
- Chapter One: The Innovation Shift
- Chapter Two: An Ancient Framework for Change
- Book Two: The Five Phases
- Chapter Three: Metal: Discontent
- Chapter Four: Water: Imagination
- Chapter Five: Wood: Formation
- Chapter Six: Fire: Breakout
- Chapter Seven: Earth: Consolidation
- Book Three: Application
- Chapter Eight: Leading Innovation
- Chapter Nine: Leadership Implications-Unleashing Innovation
- Book Four: Case Studies
- Chapter Ten: Infosys and the Rise of Software Outsourcing
- Chapter Eleven: Urban Outfitters-The Retailer Run by Customers
- Chapter Twelve: Puma and the Rise of Sports Fashion
- Chapter Thirteen: Nokia and the Mobile Phone Revolution
- Chapter Fourteen: Microsoft and the Emergence of Software
- Chapter Fifteen: Muhammad Yunus and the Invention of Microcredit
- Chapter Sixteen: Ted Leonsis and the Discovery of Filmanthropy
- Appendix A: The Thirty-Six Stratagems
- A Note on How the Discussed Companies Were Chosen
- About the Author
- Copyright
