The Logo Brainstorm Book
A Comprehensive Guide for Exploring Design Directions
Published on 11. July 2012
298 pages
978-1-4403-2495-6 (ISBN)
Description
Don't Wait for Inspiration to Strike
Whether you're facing a new logo project or you've reached a block in your current work, The Logo Brainstorm Book will inspire you to consider fresh creative approaches that will spark appealing, functional and enduring design solutions.
Award-winning designer Jim Krause (author of the popular Index series) offers a smart, systemic exploration of different kinds of logos and logo elements, including:
Through a combination of original, visual idea-starters and boundary-pushing exercises, The Logo Brainstorm Book will help you develop raw logo concepts into presentation-ready material.
Whether you're facing a new logo project or you've reached a block in your current work, The Logo Brainstorm Book will inspire you to consider fresh creative approaches that will spark appealing, functional and enduring design solutions.
Award-winning designer Jim Krause (author of the popular Index series) offers a smart, systemic exploration of different kinds of logos and logo elements, including:
- Symbols
- Monograms
- Typographic Logos
- Type and Symbol Combinations
- Emblems
- Color Palettes
Through a combination of original, visual idea-starters and boundary-pushing exercises, The Logo Brainstorm Book will help you develop raw logo concepts into presentation-ready material.
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Jim Krause
Logo Brainstorm Book
Book
08/2012
How Books
€63.32
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Person
A freelance designer and author, Jim Krause has worked with clients such as Cingular, Kodak and Microsoft. He's the author of many books for designers and artists, including Color Index, Color Index 2, Idea Index, Type Idea Index, Layout Index, Design Basics Index, Creative Sparks, Photo Idea Index, and the Photo Idea Index: People, Places and Things series (all from HOW Books).
Content
- Intro
- Title Page
- Contents
- Introduction
- Beginnings
- Know thy client
- Who it's for
- Rivals
- The power of words
- Originality
- Thinking big with little pictures
- Preparing for presentation
- Symbols
- Expansive thinking
- Building icons from basic shapes
- Adding dimension
- Simple beginnings, complex finishes
- Visual arithmetic
- More shapes, more visual math
- Persistence
- Combining dimensional shapes
- Free-form constructions
- Dimensional free-form constructions
- Linework
- Reinterpreting reality
- Depicting with basic shapes
- Illustrating with Pathfinder operations
- Contextual collisions
- Filling up
- Degrees of simplification
- Graphic interpretations
- Personality traits
- Digital makeovers
- Subtle dimension
- Drawing from photographs
- Alternate Endings
- Changing course
- Less? More?
- Paint, pigments and pixels
- Suitable for framing
- Digital slicing and dicing
- From photo to icon
- Halftoning
- Building with photographic elements
- Mixing it up
- Enclosures
- Committees
- Heads
- Hands
- Eyes
- The human figure
- Creating designs from figures
- Exercises
- Reinventing the Circle
- Pathfinder abstractions
- Pathfinder representations
- Exploring Linework
- Three's a crowd pleaser
- Mixing Media
- Monograms
- Ready-to-go beginnings
- Letterform add-ons
- Building letters from basic shapes
- Dimensional incarnations
- Pushing it further
- Pictorial typographic creations
- Filling letterforms with images
- Intuition
- Whatever works
- Pictorial additions
- Extroverted enclosures
- Enclosure ideas
- Pairing letters harmoniously
- Pairing contrasting letterforms
- Exercises
- Simple Beginnings
- Building with shapes
- Going dimensional
- Building a presentation
- Adding images
- Pair and groups
- A monogram of your own
- Collecting inspiration
- Typographic Logos
- Existing typefaces
- Simple modifications
- Family considerations
- Customizing letters
- Embellishment
- Work Practices
- Pictorial add-ons
- Word as image
- Hand-drawn lettering
- Informalization
- Letters and shapes
- Adding dimension
- Typography and communication
- Baseline variations
- Alternative baseline
- To enclose or not to enclose
- Exercises
- Typeface as logotype
- Revising characters
- Custom-made typography
- Words as images and vice versa
- Curving baselines and custom kerning
- Type + Symbol
- Relativity
- Tried-and-true configurations
- Other straightforward arrangements
- Visual echoes
- Intentional contrast
- Pre-presentation playtime
- Wow
- Typographic extensions
- Custom characters
- Letter enhancement and replacement
- Letter replacement: O and Q
- Type within and among icons
- Overlapping strategies
- Understanding
- Alternate realities
- Typographic enclosures
- Framing
- Exercises
- Centered variations
- Cultivating contrast
- Enclosing with type
- Joining letters with icons
- Letter replacement
- Photo Play
- Emblems
- Construction considerations
- Enclosures from basic shapes
- Incorporating images with type
- Enclosing with decoration
- Going big
- Longevity
- Constructing with type
- Using type to enclose
- Inside and out
- Exercises
- Creating enclosures
- Dimensional treatments
- Twists and turns
- Emblem creation
- Purely Typographic
- An emblem to call your own
- Color
- One color plus black
- Monochromatic
- Complementary
- Split complementary
- Beauty
- Analogous
- Triadic
- Semi-muted
- Heavily muted
- Exercises
- Real-world color
- Black plus one
- Palette strategies
- Muting
